Alipay, the largest platform to provide
service in China, began its operation in the Taiwan market around the
end of November 2007 with a goal of attracting 100 online store
operators to use its service by the end of 2007, but the number of users
was quite far below the target as of the end of 2007, according to
eDynamics vice president Candice Liu.
eDynamics, a provider of e-commerce and online marketing services
specifically for small enterprises and individuals in Taiwan, introduced
Alipay to the Taiwan market.
Alipay’s less than expected attractiveness to operators of online stores
in Taiwan is because potential customers in China are generally not
aware of merchandise available for online sale in Taiwan and therefore
their willingness to buy is low, Liu explained. The Chinese government
has not yet allowed Chinese tourists to directly visit Taiwan and some
websites in Taiwan are blocked from access in China, mainly accounting
for the unawareness, Liu pointed out.
Despite the unsatisfactory performance of Alipay, the platform serves to
test consumers’ demand in the China market for Taiwanese online store
operators who are interested in tapping the market, Liu indicated.