GE Money, the global consumer financial services unit of General Electric Company, announced the appointment of Vincenzo Picone to Sr. Vice President, Global Marketing. Mr. Picone will report directly to David R. Nissen, President and CEO of GE Money.
Mr. Picone assumes his new role after having served as Senior Vice President for Strategy for GE Money since 2005. In that role, he has been responsible for strategic planning and global growth initiatives, and led the Company’s efforts to transform its marketing capabilities. Mr. Picone will retain the Strategy responsibilities.
“Vincenzo Picone’s deep experience in global consumer product marketing, and his unique ability to drive organic growth have made him a key contributor to the ongoing transformation of GE Money into a superior customer-focused organization,” said Mr. Nissen.
Previous to joining GE Money, Mr. Picone served as CEO of Palmera Group SpA, a leading Italian consumer goods company. He had previously held senior marketing, branding and strategic consulting roles with Procter & Gamble, PepsiCo and McKinsey & Co.
Mr. Picone earned his undergraduate degree in Marketing from the European Business School in Paris, and his MS in Management from the Sloan School at Stanford. He replaces Thomas Gentile in the marketing role. Mr. Gentile recently accepted a promotion to become Vice President and General Manager, Services for GE Aviation.
About GE Money
With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE:GE), is a leading provider of retail; banking and credit services to consumers, retailers and auto dealers in 55 countries around the world. With more than 130 million global customers, GE Money, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans, and credit insurance. More information can be found at http://global.gemoney.com.
GE (NYSE: GE) is Imagination at Work — a diversified technology, media and financial services company focused on solving some of the world’s toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit the company’s Web site at www.ge.com.