Since its launch in July 2006, NetWinner.com, has awarded over $1,000,000 in cash prizes to more than 25,000 winners. Those prizes were first fulfilled through checks and later by the choice of gift cards to major brand name retailers. As it scales towards the future, NetWinner, one of the fastest growing casual game sites on the Internet, has selected Ecount, a Citi company and a leading provider of corporate prepaid programs, to provide reward fulfillment. “In the 21st century, it’s all about consumer choice,” says Allen Dean, NetWinner President and COO. “NetWinner is committed to making the consumer experience as easy to enjoy as possible and that includes not only engaging game play, but also flexibility in the prizes they can win. The NetWinner Prepaid MasterCardÂ® card does just that. “It also provides great security for our players in processing and delivering prize fulfillment.” By leveraging Ecount’s experience and proprietary prepaid technology, the free-to-play NetWinner is moving ahead in building its unique brand while taking advantage of a more immediate and economical payment delivery system that will benefit its growing legion of game players. “NetWinner, like many of our clients, relies on providing a popular and convenient reward for customer acquisition,” stated Matt Gillin, CEO of Ecount. “By offering their audience a cash reward, immediately delivered on a prepaid card, our clients are able to provide the optimal user experience. Merging NetWinner’s technology with Ecount’s Prepaid Solution provides a sophisticated program that can be rapidly fulfilled and scaled as they continue to grow and capture the market.”
Its popularity with game players has been evident as 75% of redemptions are now for the NetWinner Prepaid MasterCardÂ®.
“We believe in best practices,” says Dean, “and Ecount is the optimal fulfillment solution not only for NetWinner but for our consumers as well.”
The NetWinner prepaid cards are good everywhere MasterCardÂ® debit cards are accepted and can be used for one-time or ongoing payments. Unlike checks and gift cards, NetWinner can now send cash prize winners one card and continuously and quickly add funds to that card as they continue to win.
“MasterCardÂ® is a well known and respected brand that our game players can trust,” says Dean. “That’s equally important to our name brand video advertisers and agencies who use NetWinner to reach our devoted and steadfast consumers who have made us one of the stickiest sites on the Internet.”
NetWinner, a subsidiary of Casual Advertising, LLC, is the advertising solution for publishers and advertisers in casual games, the fastest growing sector of the Internet. The NetWinner AdverGame Network, anchored by the flagship NetWinner.com, is a powerful advertising tool, a robust tapestry of revolutionary online destinations that deliver the convergence of free-to-play casual games, real cash prizes, and Web 2.0 technology, with dynamic video advertising to the online experience. The NetWinner AdverGame Network gives publishers the tool to monetize and gives advertisers unmatched consumer impact and engagement with its unique format agnostic companion video ad player – powered by its proprietary Adstreams(TM) technology – that runs adjacent to the game and a variety of in-game brand/message placement opportunities. NetWinner’s current AdverGames offer instant win cash prizes (Money Wheel(TM) from $25 up to $50,000, Banko(TM) from $50 to $100,000) and a progressive grand prize jackpot of over $1,000,000 dollars, together with a lucrative points system redeemable for valuable MasterCardÂ® and major retailer gift cards.
Ecount, a Citi company, provides customized prepaid programs for corporations looking for a simple, convenient and cost effective way to deliver payments. Leveraging Citi’s extensive payment platform and Ecount’s experience and proprietary prepaid technology, corporations have access to an unmatched solution that enables comprehensive communication and unique brand extension, coupled with more immediate, economical payment delivery. With solutions ranging from incentives to compensation to specialized rewards, Ecount programs empower corporations looking to influence and motivate consumers, employees and partners. Over 1,200 leading corporations, including more than one third of the Fortune 100, rely on Ecount’s prepaid solutions to gain a strategic market advantage. For more information, please visit ecount.com.