Springbok Services, Inc. announced the addition of Ellen Kramer as senior vice president of marketing. Kramer’s arrival is an exciting one for Springbok Services, and her expertise will also benefit the company’s rapidly growing list of corporate customers.
A renowned expert in direct marketing and brand positioning, Kramer’s background consists of leadership positions in powerful marketing organizations such as USA Today, Time Life, Inc. and America Online (AOL), where she initiated, developed and ran AOL’s direct marketing efforts.
Prior to joining Springbok Services, Kramer founded NOW what? Marketing Solutions and helped small and mid-sized companies define themselves and create new possibilities for their customers. Kramer will provide that same knowledge and assistance to Springbok Services, and will serve as a powerful resource for Springbok Services customers who want to reduce employee turnover, enhance sales incentive programs or build winning consumer promotions.
“I’m thrilled to join a dynamic organization like Springbok Services,” said Kramer. “It’s easy to recognize the unique features of this company, such as its âwhatever it takes’ culture and full-service business structure, as well as their strong desire to provide the most effective, custom solutions and best service possible. Springbok also shares my vision of enabling customers to achieve their bottom line goals, and the potential for success is unlimited for both the company and its clients.”
“Ellen’s background and expertise is part of Springbok Services’ next step in brand awareness,” said Dwayne Jones, president and chairman of Springbok Services. “As we continue to build upon our strong reputation in the incentive and consumer promotion markets it is important to have the ability to benchmark and measure what successfully sets us apart within the network branded prepaid space. I am confident Ellen will lead this charge and help us make smart decisions as we continue marketing our vertically integrated one-stop approach to program management, processing and fulfillment at Springbok Services.”
About Springbok Services, Inc.
Established in 1998, Springbok Services is a leading provider of integrated prepaid MasterCardÂ® card solutions. Springbok Services is PCI certified for card processing and has a truly unique value proposition as the only one-stop shop for prepaid services including card personalization, embossing, encoding and fulfillment. Springbok Services delivers simplicity, speed and service to more than 5,500 corporate clients including over 225 of the Fortune 500. Springbok Services is a founding member of the Network Branded Prepaid Card Association. MasterCard cards are issued by KeyBank National Association pursuant to a license by MasterCard International, Inc. For more information on Springbok Services, please visit http://www.springbokservices.com. All trademarks and registered marks are the properties of their respective owners.