Borders, a worldwide retailer of books, music, movies, gifts and stationery items, today unveiled a newly designed gift card to commemorate Black History Month in February. The new gift card features a portion of the title of a well-known song, “Lift Every Voice and Sing,” along with raised hands and words from the actual song that symbolize triumph over past struggles and to convey hope for the future. The “Lift Every Voice” gift card is the first time Borders has created a special gift card in recognition of Black History Month.
Customers can find the “Lift Every Voice” gift card in Borders, Waldenbooks and Borders Express stores across the country and online at http://GiftCards.Borders.com. The new “Lift Every Voice” card comes in denominations ranging from $5 to $500 and can be used to purchase anything in the store, making them an especially great gift for friends and family all year long.
About Borders, Inc.
Borders is a subsidiary of Borders Group, Inc., a $4.1 billion global retailer of books, music, movies, periodicals and gift and stationery items with over 30,000 employees and more than 1,100 stores worldwide primarily operating under the Borders(R) and Waldenbooks(R) brand names. Currently, there are over 500 Borders superstores in the U.S. that carry up to 200,000 titles. Customers enjoy a comfortable shopping experience, as well as a host of in-store events and community-centered activities when they visit their local Borders stores. For more information, visit http://www.bordersgroupinc.com.