Can’t get that iPod you had hoped for from your
bank? Don’t despair. AIR MILES Collectors at BMO Bank of Montreal can
iPod, a digital camera, even a big screen TV. In fact, BMO has made it
for collectors to earn points faster so that they can get any one of
800 popular merchandise items quicker through its partnership with the AIR
MILES Reward Program.
Since 1992, BMO Bank of Montreal customers have earned enough AIR MILES
– fly across Canada more than 250,000 times (British Columbia to Nova
– take 67,500 trips to Australia (from Ontario)
– acquire 621,000 Apple iPod Shuffles
“Our unique position as a founding sponsor of Canada’s most
loyalty rewards program has a very strong appeal to the more than nine
households that collect AIR MILES,” said Lynne Kilpatrick, Senior
Vice-President, Personal Banking, BMO Bank of Montreal. “This is not about
just giving customers an item for opening an account. This is about
our customers for their business on an ongoing basis.”
Last summer BMO integrated its customers’ Everyday Banking Debit Cards
into its AIR MILES program to give customers who have both a BMO debit card
and BMO Mosaik MasterCard with AIR MILES an opportunity to increase their
monthly reward totals by as much as 40 per cent, simply by doing more
“That not only means they can collect reward miles faster; it also
they can redeem sooner, and with more than 800 redemption items to choose
from, our AIR MILES customers can get just about anything they aspire
to…even an iPod!” said Ms. Kilpatrick.
No other rewards program offers collectors as much choice, both in
of where they can shop to earn points (100 brand name coalition sponsors
more 10,000 retail and service outlets) and the wide a range of redemption
options from air travel to merchandise and services.
“Our value proposition is very simple – giving our customers more
collect means they’re always collecting – when you buy with your BMO debit
card or BMO Mosaik MasterCard with AIR MILES you’re always collecting AIR
MILES reward miles,” said Ms. Kilpatrick.
“BMO is the only bank that can help you collect faster and redeem
and we want AIR MILES Collectors who aren’t banking with BMO to come and
to us to see how they can benefit,” she said.