A high-growth yet complex marketplace is
emerging with the merger of mobile and money. In order to bring clarity
to this new market, ABI Research has launched a new “Mobile Money
Research Service.” It provides market data, analysis, and forecasts
relevant to all the major stakeholders in this market: banks, financial
services organizations, credit card processors, chip manufacturers,
mobile device OEMs, Near Field Communications (NFC) suppliers, mobile
network operators, system integrators, merchants and more.
“The term ‘mobile money’ really covers two major market segments,” says
practice director Dan Shey. “On one hand there is the personal finance
part, which includes mobile banking, person-to-person money transfers
and international remittances. Total worldwide subscribers will reach
406 million by 2013.”
“On the other side, we find mobile commerce: the use of mobile devices
and services to pay for goods and services. Growth has lagged behind
expectations: but even under current market conditions, mobile commerce
spending will reach $18.4 billion within five years.”
Senior analyst Mark Beccue adds, “On the personal finance front,
technologies, services, and the market as a whole are moving forward
quickly and the stakes are high. Exciting new personal financial
services are developing, driven solely by mobile. But the mobile
commerce market has been slow to grow and the roadmap remains unclear.
Contactless commerce using NFC in particular has so far suffered from
business model and partnership issues associated with bringing all the
right players together.”
Fortunately some non-NFC mobile commerce solutions based on existing
technologies such as SMS, web browsers, and downloadable applications
are appearing to meet the needs of some vertical markets such as
parking, taxi services, mobile internet commerce and entertainment.
ABI Researchâs Mobile Money Research Service
provides a comprehensive view of the technologies, infrastructure,
services, devices, supply chain participants, ecosystem partnerships,
verticals, and customer interests/preferences driving the market for
mobile commerce and banking services using the mobile phone.
The new Mobile Money service will include many of the research
components common to other ABI Research Services: full-length Research
Reports, shorter Research Briefs, Market Data products, ABI Insights,
and analyst inquiry support.
ABI Research provides in-depth analysis and quantitative forecasting of
emerging trends in global connectivity. From offices in North America,
Europe and Asia, ABI Researchâs worldwide team of experts advise
thousands of decision makers through research and advisory services in
seven key practice areas. Est. 1990. For more information visit
www.abiresearch.com, or call +1.516.624.2500.