VENTURE INFOTEK & WELCOME
Loyalty solution provider Welcome and Venture Infotek have partnered to
launch a loyalty program that will
allow cards payment businesses and retailers to deliver personalized
offers and redemption alternatives at the point of sale. This exclusive
real-time targeted marketing capability provided by Welcome Real-time is
expected to increase cards and retailer brand loyalty and billings,
while significantly lowering the cost of customer acquisition and
retention. The Venture Infotek and Welcome Real-time solution now
offers banks,
retailers and payment networks the following advantages: targeted
rewards that customers prefer: Card issuers and
retailers will be able to track and analyze customer buying behaviors
and other information to deliver more intelligent, targeted
rewards in real time at point of sale. Intelligent rewards eliminate
promotional
waste by delivering the right offer to the right customer at the
right time, ultimately driving higher levels of customer satisfaction
and increased purchases; lowered marketing costs: Delivering targeted,
personalized promotions at the point of sale via merchants reduces
operational costs and achieves greater results as compared to more
traditional
methods of marketing promotions to a broad audience via direct mail or other
mass advertising; simplicity in participation: Customers can now select any
payment card to automatically enroll in and participate in a
promotion or loyalty program. Customers may also opt to use a particular
issuer’s card that is offering additional differentiated benefits.
Retailer’s
perception of the value brought by card issuers and acquirers to such
payment transactions is increased and loyalty enhanced.