Primera Technology, Inc., a leading
manufacturer of specialty color printers, announced that its new
PX450 Color Printer is now shipping.
PX450 is a compact, full-color printer designed for use at retail
point-of-sale and point-of-issue. It is ideal for printing coupons,
receipts, tickets, name badges, wristbands and other types of
narrow-format output. Print times are among the fastest of any
full-color POS printer, producing a typical 4â x 2.5â (101mm x 63.5mm)
coupon in just five seconds.
A built-in guillotine cutter allows forms of any length to be printed,
cut and dispensed with clean, finished edges instead of perforations.
âUntil now, there were almost no options for full-color printing of
narrow-format output at point-of-sale or point-of-issue,â said Mark D.
Strobel, Primeraâs vice president of sales and marketing. âPX450 allows
our customers to enjoy the benefits of full-color output at a reasonable
price. Its fast print speeds wonât slow down checkout lines,
registration desks or admission counters.â
Full-color printing can add significant impact to printed output. A
recent study indicated that consumer redemption rates of coupons printed
in color were up to 25% higher than coupons printed in black and white.
In addition to retail POS, PX450 is expected to also be used in
hospitals, banking, hospitality and more.
PX450 is easy to connect with most of todayâs POS systems and computers.
A standard USB interface port is provided for use with the included
WindowsÂ® XP/Vista and MacÂ® OS 10.2 or higher printer drivers. Supplies
include a drop-in paper or label roll and a snap-in tri-color ink
cartridge. Paper widths are flexible with a minimum width of 1â (25.4mm)
and a maximum width of 4.25â (108mm).
Pricing and Availability
PX450 sells for US$1495 (MSRP) with significant quantity discounts
available. The product is available through Primeraâs Authorized
Distributors in the USA and in over 85 other countries.
About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is a
leading developer and manufacturer of specialty printers and CD/DVD/BD
duplication and printing equipment.