PSCU Financial Services, the nation’s
largest credit union service organization, is posting an ongoing series
of free educational white papers on www.pscufs.com. The white papers, designed
to help credit unions attract new members and earn their loyalty, include topics
such as how to optimize and market mobile banking services, and how to build a
database that will identify small business owners and their financial needs.
These papers and others are available online at:
The credit union industry is working hard to attract Gen Y (adults aged
part of its long-term growth strategy. This young and mobile generation
24/7 Web access to financial accounts and information, so robust mobile
services are essential.
The industry is also identifying and marketing specialized services to small
business owners. A recent study by BAI notes that small businesses are
dissatisfied with banks and more than half would switch financial
gain online banking and other products that are designed to meet their
Credit unions are targeting this important market segment because owners
seek multiple services for their personal and business finances, and
develop long-term relationships with the primary financial institution
them grow their business.
Mobile banking presents an area of skyrocketing demand that serves both
audiences. “An electronic banking platform with mobile applications
attractive opportunity to grow overall membership and increase market
in key segments such as Gen Y and small businesses,” said David J. Serlo,
president, PSCU Financial Services.
About PSCU Financial Services
Based in St. Petersburg, Florida, PSCU Financial Services is the
credit union service organization (CUSO) and serves more than 1,300
institutions nationwide. As a non-profit cooperative, the company is
owned by more
than 600 member credit unions representing over 13 million accounts and
online bill payment subscribers. Its Contact Centers handle more than
inquiries a year.