As ancillary revenues have become crucially important to airlines, many are looking to offer value-add services that not only generate revenue but also create a new travel experience for their customers that is personalized and therefore more enjoyable. GuestLogix Inc. /quotes/comstock/11t!gxi (CA:GXI *1.72*, +0.06, +3.47%) , the leading global provider of onboard store technology to the airline industry, today announced the availability of OnTouch Concierge Everywhere, the new way for airlines to enhance the customer experience throughout the entire journey, while generating ancillary revenues.
With the launch of OnTouch(TM) Concierge Everywhere, passengers who register using an airline’s website, an airport kiosk, the in-flight entertainment system or the cabin crew’s point-of-sale (POS) handhelds from GuestLogix, will receive valuable destination-focused information and services, targeted by travel dates, to make the most of their trip, including their return home. The service is provisioned by SMS or web access using a mobile phone and in the future via concierge desks at popular hotels and airports.
OnTouch(TM) Concierge Everywhere works like a “hotel concierge on steroids”. It’s a simple and easy way to unique local information and the help needed to enjoy a trip to the fullest based on individual preferences. Travelers provide their mobile phone number to receive date-specific local information; airline communications and offers; recommended restaurants, transportation service providers, bars/clubs; and special offers and targeted promotions involving coupons. Customers can book tickets for shows, call a local taxi and secure a dinner reservation at a popular restaurant — all on the move at destination.
The unique mobile service generates income for the carrier by allowing passengers to directly purchase products and services and delivering highly targeted, mobile-based advertising through text messages, e-coupons and advertising links.
Through deployment with a European travel tour operator, OnTouch(TM) Concierge Everywhere featuring an essential destination guide from Mobiletrails, UK has proven to be very successful both at developing ancillary revenues and increasing guest customer satisfaction levels. Within the coming months, trials of the service powered by Travel Buddy(TM) technology from Mobiletrails will begin with a number of U.S. airlines. The destination guide is supported by Mobiletrails’ researchers who continuously review and update local listings and recommendations. GuestLogix will be adding more functionality through partnerships to rapidly expand its concierge offering to include personal itinerary management, city navigation, travel reservations, and more.
“OnTouch(TM) allows airlines to capitalize on the needs and wants of a highly lucrative consumer group in a captive and controlled cabin environment and now OnTouch(TM) Concierge Everywhere uniquely extends that onboard store experience beyond the flight during the entire trip and afterwards as well”, said Mr. Tom Douramakos, President and CEO, GuestLogix. “Our onboard store design and proprietary rollout methodology provides airlines with an infinitely scalable onboard retail marketplace to maximize the strength of their own brands and extend them beyond the flight.”
Travel Buddy Commercial Director, Mr. Jason Rivolta commented, “OnTouch(TM) Concierge Everywhere allows airlines to become an integral part of the passenger’s journey particularly when they step off the plane. The new mobile platform will for the first time start to generate revenues for the airline at destination.”
Airlines can readily combine the new service with any other OnTouch(TM) service allowing passengers to take advantage of other onboard offers long after they have departed the plane. For example, someone arriving in New York City could purchase Broadway theatre tickets at their hotel using the OnTouch(TM) Box Office offer provided by the airline during flight.
OnTouch(TM) Concierge Everywhere is the newest addition to OnTouch(TM), the branded virtual storefront from GuestLogix that allows an airline to deepen their relationship with their passengers, bring more value to the traveler throughout their full itinerary, and claim additional revenue for the airline. Carriers can implement the turnkey service with preferred partner offerings and a secure transaction engine that can be conveniently deployed to process sales via a seat-back screen, a kiosk and a traveler’s personal device such as a smart phone, in addition to – GuestLogix POS handhelds used onboard, in the club or departure lounge.
GuestLogix is the world’s leading provider of onboard store technology which helps airlines build and manage onboard retail operations tailored to their needs and their passengers. Serving 35% of the global airline passenger traffic, GuestLogix has become a trusted partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and S. Korea. GuestLogix is publicly traded in Toronto (Symbol: GXI.T). More information is available at guestlogix.com.
OnTouch is GuestLogix’ branded onboard store design and methodology with preferred content that helps airlines create and control a branded onboard consumer marketplace through the sale of destination-based travel relevant products and services. OnTouch allows carriers to get started quickly with new onboard sales to passengers in-flight and elsewhere and enables content providers to easily reach a critical mass of travel consumers who are seeking to get more out of their trip. More information is available at ontouch.com.