RFinity, a technology company specializing in secure near field
communications (NFC) mobile payment transactions, has been nominated by
Contactless Intelligence (CI) for its Monkey Award in the category of
Trailblazing and Innovation. The award recognizes exemplary companies
worldwide that further the boundaries of contactless technology through
product introduction or pilot programs. The winners will be announced at
CIâs spring conference on April 29 in London.
This nomination follows a successful pilot program that began last fall
at Brigham Young University-Idaho (BYU-I), where students are using
RFinity-enabled cell phones to securely and conveniently make purchases
at the campus bookstore.
âReceiving the nomination for this international award certainly is an
honor. It clearly recognizes RFinityâs innovative solution for secure
mobile commerce and acknowledges the success of our historical pilot
program at BYU-I, where students used our groundbreaking technology to
make purchases,â said Steve McCown, interim RFinity CEO.
âBecause we use the most advanced encryption standards,â he added,
âstudents can confidently make purchases at the store knowing that their
personal information wonât be intercepted or compromised.â
Mobile commerce has been dependent on security and transaction
technologies adapted from the outdated magnetic strip credit card
industry, from Near Field Communication (NFC) technologies designed for
product tracking, and from mobile phone technologies that were never
engineered for the level of security needed to conduct financial
RFinity attacks these weaknesses with innovative technology offering
consumers the confidence that their personal information will remain
secure and confidential, a feature that will eventually push m-commerce
into everyday use. Cell phones can be RFinity-ready in a matter of
seconds after an RFinity microSD card is inserted into the phone.
The potential applications for this technology are numerous. RFinity
mobile technology could be adapted to enable consumers to use their cell
phones to check in and access hotel rooms, purchase tickets for sporting
events and concerts, store and access personal medical information, or
even verify identity.
âPeople, particularly college students, donât go anywhere without their
cell phones, so the convenience of being able to make purchases or to
conduct a number of transactions without having to carry a wallet or
purse and know that your information is secure is very appealing.
RFinity enables safe, convenient, confident, and rapid electronic
purchases and personal identification with the same technologies used to
secure our nationâs secrets,â said McCown.
With offices in Idaho Falls, Idaho; Rexburg, Idaho; and Wanchai, Hong
Kong, RFinity offers an unparalleled, simple, elegant, and secure user
experience. It is dedicated to delivering a highly secure mobile
transaction platform to enable users to conduct business in completely
new ways, while eliminating the security vulnerabilities of legacy
transaction systems. RFinityâs dynamic and security cryptography allows
you to use your mobile phone as a secure transaction device. Visit
www.rfinity.com for more information.