CASSIS International, a leader in trusted services for smart payments, mobile commerce and near field communication (NFC), today revealed its role in helping Alliance Bank Malaysia Berhad achieve success with its ground-breaking You:nique Picture Card which received a special mention for product innovation at the recent IDC 2010 Financial Insights Innovation Awards. Malaysia’s first and only personalized picture credit card, the You:nique Picture Card is made possible through the use of CASSIS International’s trusted service management platform, which enables Alliance Bank customers to easily and conveniently design their own card face and customize their card benefits from a range of low interest rate, cash rebate and reward options.
“CASSIS is delighted by the recognition Alliance Bank has received for its innovative product initiative,” said Jin Won Shin, executive vice president of technologies and services for CASSIS International. “The You:nique Picture Card is a perfect example of how the flexibility and versatility of our technology expertise, worldwide experience and impressive implementation track record enable service providers to innovate and differentiate themselves in the payments arena.”
According to Shin, CASSIS has already been providing credit card business process outsourcing services to Alliance Bank. The enhancement needed to enable its customers to apply for and create these personalized cards themselves on the bank’s web site was created seamlessly and launched within two months. The CASSIS platform ensures that information and images supplied by customers conform to bank requirements, and it provides the customer support interface that allows bank staff to get access to the information they need when helping customers.
Customers can personalize the face of their You:nique Picture Card using images from the bank’s picture library or they can upload their own favorites, and they can personalize their credit card features by selecting a monthly rebate, a low-rate finance charge or a reward program. When the personalized image is accepted, the customer receives an SMS notification with a unique reference ID for confirmation. In addition, cardholders can change their card face picture as many times as they like after the card has been issued.
“CASSIS has played a critical role in helping us achieve our vision for the You:nique Picture Card, providing valuable expertise and technology to enable us to create a card that truly breaks the mold on service innovation and creativity,” said Swee Lin Liew, executive vice president and head of consumer banking at Alliance Bank Malaysia Berhad. “With CASSIS’ help, we were able to take the ‘personalization’ concept to a whole new level and distinguish ourselves in the market while providing our cardholders with a truly special product.”
IDC’s Financial Insights Innovation Awards pay tribute to the most effective uses of information technology among Asia/Pacific financial institutions. This year’s winners were selected from among 135 high-quality entries submitted by financial institutions across the Asia/Pacific region this year. Entries were assessed based on their ability to effectively use information technology to drive innovation across product development, customer engagement, risk management and operations by a panel of IDC Financial Insights worldwide analysts and independent industry practitioners.
About CASSIS International
Founded in 2002, CASSIS International is a global leader in innovation and trusted services for smart payments, mobile commerce and near field communications (NFC). CASSIS offers a flexible combination of multifunction smart card enablement and production capabilities, carrier-grade NFC enablement software and platforms, end-to-end trusted services (TSM) and specialized professional support, enabling service providers worldwide to deliver secure, convenient functionality to their customers. With an extensive track record of successful, proven commercial TSM deployments â including the world’s first commercial NFC deployment â CASSIS has unrivaled experience enabling major contactless and mobile payments, ticketing, loyalty/rewards and other applications around the world. Headquartered in Singapore with operations in Asia/Pacific, Europe and the Americas, CASSIS serves a global customer base of leading mobile operators, major card issuers and financial institutions, transit agencies, media companies and other service providers.
