AmEx Offers Exclusives to Cardmembers at Tribeca

American Express Provides Cardmembers Exclusive Access to Advance
Tickets and Premiere Screenings at the 2010 Tribeca Film Festival

American Express is proud to announce its continued commitment and
support of independent film, bringing Cardmembers exclusive access to
advance tickets and premiere screenings at the 2010 Tribeca Film
Festival (April 21 – May 2). Cardmember exclusives at the 2010 Tribeca
Film Festival include a screening of Climate of Change and panel
discussion featuring actress Jessica Alba and environmental activist
Sebastian Copeland, and a screening of Ultrasuede: In Search of Halston
accompanied by a conversation with special guests Vogue’s André Leon
Talley and designer Ralph Rucci. Advance single tickets to these dynamic
independent film experiences and a full roster of Festival screenings
are exclusively available for American Express® Cardmembers starting
Tuesday, April 13 at 11:00 AM at tribecafilm.com/filmguide or 866-941-FEST.

Also new this year, American Express is the Founding Partner of Tribeca
Film, an innovative national film distribution and marketing platform.
This new endeavor launches with the Tribeca Film Festival (beginning
April 21) via cable and satellite Video On Demand in homes across the
country with a showcase of 16 independent films. American Express’
support of Tribeca Film will help give independent filmmakers an
unprecedented opportunity to connect and share their stories with
audiences on a nationwide scale year round through a multitude of
distribution platforms including theatrical, home entertainment,
airline, hotel, and subscription.

American Express is also supporting Tribeca Film Festival Virtual (TFF
Virtual), a new online venture offering US audiences an opportunity to
experience eight feature length films and 18 short films from the
Tribeca Film Festival (TFF) via tribecafilm.com/virtual beginning April
23. For the first time, independent film enthusiasts everywhere can
purchase a virtual film premium pass and enjoy a selection of
full-length feature films premiering simultaneously at the Festival in
addition to exclusive original content and short films, an enhanced HD
video player and real-time discussions with filmmakers in NYC. Pass
holders of the Virtual Film Festival are invited to vote for their
favorite feature and short film. American Express will award the
director of the winning feature film $25,000, and the director of the
winning short film will receive $5,000. Premium Passes for the Tribeca
Film Festival Virtual are available now at tribecafilm.com/virtual.

“Year after year we witness the power of storytelling at the Tribeca
Film Festival and are committed to finding new and exciting
opportunities to connect our community of Cardmembers to dynamic
filmmakers and the independent film experiences they desire,” said
Jessica Igoe, Director of Global Sponsorship Marketing, American
Express. “This year’s Tribeca Film Festival is no exception and through
the launch of Tribeca Film, we are able to take the excitement of the
Festival to film enthusiasts across the country. We are helping to
redefine the independent film experience by giving filmmakers the
opportunity to reach new audiences and to make their voices heard.”

“American Express continues to demonstrate its strong support of our
vision to revive and expand the independent film industry,” said Jon
Patricof, COO of Tribeca Enterprises. “We are honored to have had
American Express’ support from day one to bring the Tribeca Film
Festival to life and are even more thrilled to further strengthen our
partnership through our new Tribeca Film venture, providing independent
films with the opportunity to reach a national audience.”

Cardmember Access to Private Screenings and Premiere Events at 2010
Tribeca Film Festival

Climate of Change Cardmember-Only Premiere – Cardmembers are exclusively
invited to the Earth Day premiere of the rich and inspiring documentary
Climate of Change on Thursday, April 22 at 5:00 PM. Following the film,
they will join a powerful discussion with director Brian Hill, actress
Jessica Alba, environmental activist Sebastian Copeland, and other
leading figures to talk about the steps everyday people take to affect
change in their community. Climate of Change is executive produced by
the Alliance for Climate Protection and Participant Media, a company
using entertaining films to drive citizen engagement. Their
content-driven social action network TakePart partnered with American
Express to create Members Project®, empowering everyone to do their part
one step at a time to make the world a better place.

Ultrasuede: In Search of Halston Cardmember-Only Premiere –
Fashion-savvy Cardmembers are invited to the special screening of
Ultrasuede: In Search of Halston on Friday, April 30 at 7:00 PM to
experience a fascinating documentary about America’s first-ever
celebrity designer who was synonymous with fashion in the 1970s.
Director Whitney Smith, Vogue’s André Leon Talley, designer Ralph Rucci,
supermodel Pat Cleveland and other special guests from the film will be
on hand for a conversation about the legend of Halston, celebrity
fashion design, and the city that fostered them both—New York.

By Invitation Only® Breakthrough Experiences – Platinum Card® and
Centurion® Card members will have the opportunity to enhance their
passion for film while they mix and mingle with well-known filmmakers
and other industry insiders throughout the Festival. This By Invitation
Only experience includes an all-access pass that provides entry to all
screenings, private events, the Family Festival and red carpet
premieres, including opening night.

Tribeca Family Festival Presented by American Express

Everyone is invited to join American Express to celebrate downtown at
the biggest family party of the year, Tribeca’s all-day Family Festival
Street Fair. There will be fun performances and activities, local
restaurants and merchants, storytelling and much more from 10:00 AM to
6:00 PM on Saturday, May 1 on Greenwich Street from Chambers Street to
Harrison Street. The American Express Guest Information Center will
offer comprehensive Festival information, including event, screening and
neighborhood information.

American Express is offering the insider’s guide to the Tribeca Film
Festival including film snapshots, schedules, neighborhood guides and
more ways to enjoy independent film in 2010. Complimentary copies of the
guide are available throughout Manhattan.

To learn more about American Express’ special access to the world of
film and other entertainment offers, visit
americanexpress.com/entertainment.

About American Express

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at www.americanexpress.com and connect with
us on www.facebook.com/americanexpress, www.twitter.com/americanexpress
and www.youtube.com/americanexpress.

About Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca
Film Festival in 2001 following the attacks on the World Trade Center to
spur the economic and cultural revitalization of the lower Manhattan
district through an annual celebration of film, music and culture. The
Festival’s mission is to help filmmakers reach the broadest possible
audience, enable the international film community and general public to
experience the power of cinema and promote New York City as a major
filmmaking center. Tribeca Film Festival is well known for being a
diverse international film festival that supports emerging and
established directors. The Tribeca Festival has screened over 1100 films
from over 80 countries since its first festival in 2002. Since its
founding, it has attracted an international audience of more than 2.3
million attendees and has generated an estimated $600 million in
economic activity for New York City.