Hypercom Corporation has announced that Dirk Rossmann GmbH, one of the top three drugstore chains in Germany, has selected and will deploy 5,000 Artema Hybrid payment terminals in its more than 1,000 retail outlets throughout the country. The rollout began two weeks ago and is expected to be completed in the middle of 2011.
“We are singularly focused on creating the best possible shopping experience for our customers, and we are doing that with Hypercom’s Artema Hybrid payment terminal,” said Achim Wellmann, IT-Director, Dirk Rossmann GmbH. “Hypercom is a globally respected leader in electronic and digital transactions, and the addition of their products is a win-win for our customers and our company.”
“Leading retailers today demand high speed, high performance payment products that expedite the fast and secure transmission of vital transaction data, and that is exactly what Hypercom delivers,” said Peter Vesco, Managing Director, Northern Europe, Hypercom Corporation. “Dirk Rossmann’s selection of Hypercom speaks to our products’ competitive advantages and strengthens our footprint in this important market.”
Some 250,000 Artema Hybrid terminals have been deployed in Germany alone. The high security product features a single slot “hybrid” card reader and secure integrated PIN Pad for magnetic stripe and chip card transactions.
About Dirk Rossmann GmbH (www.Rossmannversand.de)
With over 1,530 outlets, Dirk Rossmann GmbH is Germany’s third largest drugstore chain. Rossmann Central Europe B.V. is the company’s Eastern European arm that operates more than 720 stores in Poland, Hungary, and the Czech Republic, generating about EUR 992 million in revenues annually. With the exception of pharmaceuticals, which in Germany are sold exclusively through Apotheken, the German term for pharmacies, consumers find an entire range of products at Rossmann drugstores, from vitamins to health food, from household chemicals to cosmetics, from baby care to cat food, from candy to alcoholic beverages. Rossmann markets its own range of more than 40 store brands. Roughly 1.2 million shoppers order via the company’s online store. Headquartered in Burgwedel near Hannover, the company is majority-owned and managed by company founder Dirk Rossmann and his family. A.S. Watson Group holds a 40 percent stake in the company.
About Hypercom (www.hypercom.com)
Global payment technology leader Hypercom Corporation delivers a full suite of high security, end-to-end electronic payment products, software solutions and services. The Company’s solutions address the high security electronic transaction needs of banks and other financial institutions, processors, large scale retailers, smaller merchants, quick service restaurants, and users in the transportation, petroleum, healthcare, prepaid, self-service and many other markets. Hypercom solutions enable businesses in more than 100 countries to securely expand their revenues and profits. Hypercom is a founding member of the Secure POS Vendor Alliance (SPVA) and is the second largest provider of electronic payment solutions and services in Western Europe and third largest provider globally.
