Cardlytics has named 20-year sales and marketing expert Keith Ingenthron
as the company’s strategic account director.
Ingenthron will lead all sales efforts for Cardlytics’ transactional
marketing platform in the central United States from the company’s St.
Louis-based office. He will leverage his merchant relationships to grow
Cardlytics’ footprint among national and regional organizations in the
retail, restaurant, grocery, gas, travel, and service industries and
manage Cardlytics’ existing relationships in that area.
Ingenthron’s service industry expertise comes from managing a number of
Fortune 500 retail and hospitality accounts and various customer
incentive and loyalty programs during his nine-year tenure at American
Express and American Express Incentive Services.
Most recently, Ingenthron was client manager of national accounts in the
central region for American Express Merchant Services, where he
developed marketing partnerships and managed a portfolio of 20 to 25
national accounts with total charge volumes in excess of $1.5 billion.
Besides increasing his account volume by more than 8.8 percent in 2007,
Ingenthron earned the company’s Masters Award for his outstanding
performance in 2006 and 2005. Previously, Ingenthron was area vice
president for channel sales in the East region for American Express
Incentive Services, where he was awarded American Express’ Circle of
Excellence Award for exceeding profit goals by 7.7 percent.
Adding to his leadership experience, Ingenthron served as director of
business development at St. Louis-based Meridian Enterprises where he
supervised the department responsible for performance improvement
programs for Fortune 1000 companies. He also held management positions
at St. Louis-based Diagraph Corporation and Newport, Calif.-based JNR
“Keith’s solid relationships with some of his area’s leading retailers,
combined with his knowledge and experience with customer incentive and
loyalty programs will be a vital asset to Cardlytics as we continue to
break ground in the marketplace,” said Hans Theisen, chief revenue
officer of Cardlytics. “Keith is a great asset as he has the knowledge
and proven expertise needed to jump-start our national program and
expand the number of merchants that leverage transaction data.”
“Cardlytics’ ability to present targeted offers through transaction data
is a large and untapped opportunity that can change the face of
marketing as we know it,” said Ingenthron. “I look forward to
contributing to the company’s advancements in the space.”
Through a highly relevant, “market-of-one” approach, Cardlytics unites
banks and merchants to provide rich rewards to customers based on their
individual purchase behavior. Its technology tracks consumers’ actual
purchases, providing the first digital channel that can guarantee
offline sales and help consumers realize savings of hundreds of dollars
per year on the products they purchase every day. The rewards improve
consumers’ banking behavior by increasing usage, reducing attrition and
strengthening engagement with online banking. Cardlytics’ multi-channel
approach includes online banking, SMS, e-mail, mobile, online-mall and
social networks. For more information about Cardlytics, visit