CashStar, the digital gifting and incentives company, announced it has
added three new management executives to its growing team. Andrew Dodge
joins as Vice President of Corporate Sales, Kathleen Goodwin comes on
board as Vice President of Marketing and Simon Herron has been named
Director of Business Development.
âCashStar is growing at an outstanding pace and our expanded senior
management team is a critical component to this expansion,â commented
David Stone, co-founder and CEO of CashStar. âIâm confident that their
broad and relevant experience will help us seize the opportunities for
tremendous growth that are available to us, while helping to drive the
innovation that has established CashStar as leaders in the digital
gifting market.â
Andrew Dodge, Vice President of Corporate Sales
As Vice President of Corporate Sales, Andrew will focus on growing
market share of CashStarâs innovative corporate and bulk products among
leading retailers, incentive firms and third-party distributors. Andrew
most recently led L.L.Beanâs sales organization in the business division
for seven years by developing national account programs for marquis
brands in corporate America. Prior to this, Andrew served as national
sales manager with Landsâ Endâs high-growth business outfitters division
where he launched new online and field sales channels. Heâs also a
three-year board member of the Incentive Marketing Association and
immediate past president of the Incentive Gift Card Council.
Kathleen Goodwin, Vice President of Marketing
In her role as Vice President of Marketing, Kathleen Goodwin will lead
all aspects of CashStarâs corporate and consumer-driven marketing
programs. She will be integral to developing a strong online marketing
and social media presence for the company and to working with retailer
marketing teams to create marketing and promotional programs that help
drive their eGift card sales. With more than 20 years of experience in
technology, media and marketing management, Kathleen has served in
senior management roles at Veveo, Inc., cMarket, IMN, as well as
Ziff-Davisâ publishing division, where she shaped the successful launch
of several ZD publications and programs.
Simon Herron, Director of Business Development
As Director of Business Development, Simon will focus on leveraging his
financial services expertise to help CashStar maximize value with
customers and shareholders. Newly relocated to Portland, Maine from
Australia, Simon brings broad, IT, pricing, financial management and
market development experience working with international corporations in
various industries. Most recently, Simon used his business development,
financial and contract negotiation skills as a global Group Commercial
Manager and consultant for various international entities, most notably
VixERG and Videlli. Prior to that he spent nine years as divisional
financial controller with ERG Transit Systems, a multinational
technology engineering and delivery company. An award-winning chartered
accountant, Simon received his Bachelor of Commerce from the University
of Western Sydney.
About CashStar, Inc.
CashStar is the digital gifting and incentives company. Its powerful
platform delivers retailers incremental, high-margin sales, promotes
online and in-store traffic and encourages customer loyalty by providing
consumers with the most personal, compelling and convenient gifting
experiences. With CashStar, retailers can seamlessly integrate digital
gift cards, coupons, incentives and customer service tools into their
marketing and engagement programs â all within a single interface.
CashStarâs roster of clients includes leading retail brands such as The
Home Depot, The Container Store, CVS/pharmacy, Brinker International
Restaurants, Papa Johnâs and Travelocity. For more information about
CashStar, please visit www.cashstar.com or email [email protected]
