Mocapay, a mobile experience platform, announced the appointment of Marilyn Benson as SVP national sales. In this position, Benson will lead the Mocapay sales teams to bring Mocapayâs mobile-enabled marketing, gift, loyalty, and coupon solutions to national merchants.
âAfter two years of rigorous market tests, Mocapay has seen strong merchant results and consumer demand for mobile access to merchant-branded programs. Merchants benefit from the addition of a cost-effective mobile channel while consumers no longer need to carry plastic to participate in merchantsâ gift and loyalty programs. Consumers can receive real-time offers, direct to their mobile phone for immediate redemption and merchants can track marketing ROI down to the individual consumer. As we expand our footprint to regional and national merchants, Marilyn will bring a wealth of experience to support our growth,â said Kevin Grieve, CEO, Mocapay. âShe will play a vital role in bringing innovative merchants a mobile sales and marketing solution.â
Bensonâs experience in the payment and loyalty industry spans over 25 years with Fortune 500 companies. She was an executive vice president at Citicorp Diners Club where she successfully tripled the acceptance network to 1.7 million merchants. During that period, she led her team to deliver travel partners participation in the Club Rewards loyalty program, resulting in winning the Freddie Award for âBest Card Programâ for nine consecutive years. Prior to that, she held senior management sales and marketing positions at American Express. Benson currently sits on the Board of Trustees for the National Restaurant Educational Foundation.
Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchantsâ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.