edatanetworks Inc. announced Jerry Bulger has been appointed as the President of Next Generation Loyalty USA Inc. (NGL) a wholly owned subsidiary of edatanetworks Inc. NGL is an innovative provider of loyalty, CRM and marketing technology. Most recently Mr. Bulger served as the VP of Business Development at TSYS Acquiring.
As President, Mr. Bulger, will be spearheading NGLâs expansion in the United States and international markets.
âNGL is enormously fortunate to have Jerry at the helm,â said W. Daniel Johnson, Chairman of the Board, edatanetworks Inc. âNot only does he bring the extensive experience required to accomplish our corporate goals and global expansion, he also has widespread knowledge of NGL and its history, as we grew our relationship from being a client that sought his advice as a valued business partner.â
For over 19 years, Mr. Bugler has provided strategic and financial advice to a wide variety of financial institutions, merchant acquirers, third-party processors, merchants and associations throughout the United States. He has extensive experience analyzing business models and economics for emerging payments products. He is also a leader in new product development, product strategy, business case analysis, and benchmarking and operations improvement of registered card and card loyalty programs.
âThis is the opportune time to join NGL. The marketplace is perfect for Next Generation Loyaltyâs suite of innovative growth products and measureable results. Recent events and changes in the market have created this ideal time for issuers, the associations, merchants, cardholders and our communities,â said Jerry Bulger.
About Next Generation Loyalty USA Inc.
Next Generation Loyalty USA Inc., (NGL) a wholly owned subsidiary of edatanetworks Inc., is a revolutionary provider of web based loyalty programs, giving businesses an innovative alternative or addition to traditional reward and point programs. NGL gives its clients the tools required to effectively handle the strategies, operations, and technology and communication needs of a sophisticated loyalty program in a simple, undemanding format. Mobile and Social ingenuity are included in the tool sets to increase effectiveness while reducing costs associated with traditional marketing promotions such as direct mail.