Payvment, the top Facebook e-commerce solution provider, has announced
the Facebook Fan Incentive Pricing feature for its Payvment e-commerce
solution. The program marks the first time sellers on Facebook can
provide instant product discounts to users that become Fans or âLikeâ
their Facebook page. Now any brand or seller with a presence on Facebook
can finally provide direct rewards to current and potential customers by
tying the action of becoming a Fan to sales discounts.
While Facebook has provided a way for everyoneâfrom large brand
corporations to small home-based sellersâto attempt to build transparent
relationships and communication channels with current and potential
customers, the site has not been able to directly incentivize shoppers
to purchase through the acquisition of Fans. Acquiring Fans is critical
for companies because it establishes a concrete channel to communicate
with customers, influence important target markets, and reward loyalty.
Now with Payvmentâs Facebook Fan Incentive Pricing feature, sellers can
provide an electronic coupon or instant discount to potential and
current fans by simply enabling the feature via Payvmentâs free
storefront application for Facebook.
âWhile the Facebook social graph has become an excellent platform to
build or strengthen brand awareness and communities, companies and their
enthusiastic Fans have been unable to take that final step between being
a Fan and being a buyer,â said Christian Taylor, CEO of Payvment.
âPayvment is groundbreaking in that it instantly takes Facebook from a
social network and marketing platform to a channel for direct selling.
This is the first product that directly connects Facebook to a sale,
delivering stronger, more tangible relationships between buyers and
To enable the new Fan Incentive Pricing solution, sellers that currently
use Payvment simply activate the feature within their storefront
settings. They then choose a discount amount to be provided to anyone
that becomes a âFanâ of their Facebook page and with one click, the
discount is instantly available storefront-wide. Current Fans are
automatically provided the discount. Once a Facebook user becomes a Fan,
they will see their special Fan price. When visitors that are not Fans
come to a storefront, Payvment automatically prompts them to become a
Fan to receive special Fan pricing. Storefronts that arenât currently
using Payvment can simply install the free Payvment e-commerce solution
and activate the feature.
Payvment provides four completely unique e-commerce features on
Facebookâthe universal shopping cart, a shopping discovery and search
tool designed specifically for Facebook e-commerce and beginning today,
the ability to offer Fan discounts and for any Facebook user to go to a
storefront and add comments and reviews. Payvmentâs universal shopping
cart allows shoppers to carry their goods with them across thousands of
Payvment-powered storefronts on Facebook.com. This increases the chance
of completing sales, because the item remains in the cart until the
customer either removes it or completes the purchase. It even remains in
the cart when the user leaves Facebook. The resultâitems are less likely
to be forgotten and abandoned. And Payvment automatically updates
product pricing and availability.
Payvmentâs proprietary discovery tool is the only Facebook search
feature specifically designed to help users discover retailers and their
products. Facebookâs existing search tool was designed for Profile
search and not for the unique requirements of e-commerce on Facebook.
With this new version of Payvmentâs Facebook e-commerce application,
Facebook Fans receive buying incentives and can add comments and reviews
to Payvment-enabled storefronts. The feature includes spam protection,
so sellers can control inappropriate content in the comment and review
section of their storefront.
Payvment provides the fastest and easiest way to search, discover, buy
and sell merchandise directly within social networks. Payvment allows
over 400 million Facebook users to now purchase directly from sellers
without leaving Facebook.com. Facebook shoppers âcarryâ a Payvment
virtual shopping cart wherever they go on Facebook. Payvment allows
sellers to instantly transform Fan page visitors to purchasers and
experiment with a diverse range of promotions and marketing tools
customized for social network communities. Payvment was founded in 2009
by Christian Taylor and Joelle Musante, who previously developed social
network Fan Web sites for Fortune 500 companies. The company is based in
San Francisco, California. Over 250,000 users have shopped using
Payvment in the first four months alone. For more information about
Payvment, visit them online: http://www.payvment.com or via Facebook: