BillMyParents, the online
teen payment system of Socialwise, Inc. (OTCBB: SCLW), is proud to
announce that professional skateboarder and TV star Rob Dyrdek has
signed a deal with the Company to promote its online BillMyParentsÂ®
payment solution and teen MasterCardÂ® prepaid debit card. Dyrdek will be
part of a major marketing initiative the company plans to launch in late
spring that will include a multitude of top action sports athletes and
Rob Dyrdek is a star athlete, entertainer and entrepreneur, well known
to tens of millions of fans both in the US and around the world. Rob’s
MTV reality show Fantasy Factory is wildly popular and he was a top five
finisher in two recent Teens’ Choice Awards categories. Additionally
through Dyrdek Enterprises, he oversees several companies selling toys,
apparel and athletic equipment as well as Street League, a foundation
dedicated to creating safe street skate environments. Rob also has
millions of teen followers on Facebook, MySpace and Twitter.
“I’m excited to work with BillMyParents. I like what they do,” said Mr.
Dyrdek. “Giving teens freedom to pick what they want and also letting
parents in on that, I think it gives parents insight into what their
kids really want and gives teens the opportunity to learn financial
responsibility. It just makes sense.”
“Rob is an ideal celebrity athlete to promote BillMyParents. He is
admired and followed by millions of teens, and his ability to promote
and communicate a positive message to his fan base is unsurpassed,”
noted Jim Collas, President and CEO of BillMyParentsÂ®. “Rob’s appeal
extends to parents because he sets a light-hearted example to kids to
work hard in order to achieve their goals. Parents also appreciate Rob’s
numerous philanthropic undertakings.”
BillMyParentsÂ® provides innovative payment solutions for teens and
parents. With the Supervised Shoppingâ¢ program, teens shop online and
pick out specific items they want by using the convenient BillMyParentsÂ®
payment button on partner retail sites. Parents have the option of
providing an allowance-like spending limit in advance, or are notified
via email or text to approve or deny each purchase requested through the
simple, safe and easy-to-use automated system.
The new BillMyParentsâ¢ reloadable prepaid MasterCardÂ® gives teens
additional freedom and independence, enabling purchases wherever
MasterCardÂ® is accepted, both online and through traditional retail
outlets. The BillMyParentsâ¢ MasterCardÂ® prepaid card eliminates the
risks of carrying cash, and also gives parents a unique set of enhanced
monitoring and safety functions over their teen’s card use. Coming soon,
users can choose from many designs, including pictures of Rob Dyrdek.
BillMyParentsÂ® provides payment solutions targeted to young people
between the ages of 8 and 21. Our solutions include both Supervised
Shoppingâ¢ and our MasterCardÂ® prepaid card with options ranging from
giving parents complete control over purchases to simply monitoring
purchase transactions. Our solutions facilitate communication between
parents and young people and help teach financial responsibility. For
more information: www.billmyparents.com.
About Socialwise, Inc.
Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. For
more information: http://www.socialwise.com.