AmEx Enhances U.S. Open Fan Experience & Interaction
American Express will offer a variety of premium benefits and on-site programs at the 2010 U.S. Open at Pebble Beach to enhance the spectator experience for Cardmembers and attendees. In doing so, it will provide new interactive experiences for all golf fans at the AmEx “Championship Experience,” offering CourseCast TV and Radio devices to bring attendees closer to the game, and access to the exclusive American Express “Cardmember Club” for a ‘premium escape on the 15th fairway.’ The American Express “Championship Experience” lets all attendees view historic memorabilia from the USGA collection, including landmark moments in golf history and the legacy of U.S. Open Championships at Pebble Beach. Included will be the “Interactive Media Wall” with an innovative 35-foot multimedia wall and spectator experience highlighting a Live Leaderboard, USOPEN.com feeds; “American Express CourseLink” access to social media networks at CourseLink kiosks; complimentary “Swing Analysis” with cameras to capture swing and advanced motion technology to analyze form and a 10-minute golf lessons by appointment with a PGA of America Professional.