08/16/2010 • CardFlash® - Payment Card Industry News

Heartland Not Target of Austin-Area Data Breach Case

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Heartland Payment Systems has confirmed with the United States Secret Service it is not a target in the investigation of data theft at one Austin, Texas-area restaurant. Data breaches at merchant locations are occurring with increasing frequency, for which iHeartland has been vigilant in educating business owners and the payments industry about the importance of credit and debit card security â as well as rolling out its end-to-end encryption technology (E3â¢) that protects cardholder data. Heartland officials will continue to work closely with the business owner to help identify the source of the intrusion and help the merchant undertake remediation efforts.

Rewards to Consist of 82% Card Programs by 2013

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Credit card rewards programs continue to be integral to the market’s
success, especially for American Express and Discover. Meanwhile, for
Visa- and MasterCard-branded rewards programs are either being refreshed
or are being brought to market for the first time. With this, the
percentage of rewards-based credit cards will grow incrementally from
76% of all general-purpose credit cards in 2009 to 77% in 2010 before
reaching 82% in 2013. This, according to Packaged Facts’ “Rewards Cards
in the U.S. 3rd Edition,” also shows affluent consumers are the most
obvious targets of the post-recession credit card industry while younger
consumers who have jobs are also attractive prospects. American Express
recently introduced its “ZYNC” Card, a pay-in-full charge card that
allows cardholders to select bundles of rewards and benefits called
“Packs” that are tailored to specific lifestyle interests and spending
habits in categories such as music, fashion, food, travel and more. This
provides a needed link to younger debit-driven consumers and position
their charge cards as debit alternatives.

Transaction Wireless Launches Stoner Bunting Gift Card

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Transaction Wireless virtual and mobile gift cards has introduced Stoner Bunting Gift Card Groupâs business-to-business (B2B) gift card store on Facebook. Fully developed and hosted by TW, Stoner Bunting markets gift cards in the B2B channel for a wide range of merchants ranging from luxury retail, restaurants, apparel, automotive and health/beauty. The new deal marks TWâs foray into mall development for Facebook Platform, showcasing gift cards for multiple companies on one Facebook Page for easy bulk purchasing. The “Gift Card Crew” Facebook Page features Jiffy Lube, Regis Salons, Gordmans, Omni Hotels and Resorts, Legal Sea Foods, and Charity Choice for distribution of bulk plastic gift cards for incentive programs, employee rewards, customer thank-yous and more.

DG3 Launches Proprietary Viewer

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Diversified Global Graphics Group (DG3) graphic and electronic communication solutions has made available its proprietary XBRL viewer fully integrated into
“FundInSite” report document solution. This addition to FundInSite makes the tool the most comprehensive for compliance communications and the most
shareholder-friendly to all audiences. The viewer features customizable viewing experience designed by the fund company; printer friendly and “zoomable”
for larger type and is exportable to Microsoft Excel.

Continuing Recession Has Issuers Revenue-Scrambling

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

The impact of a continuing weak economy coupled with high unemployment give rise, resulting in a possible âdouble-dipâ recession, could be very undesirable. Consumer credit would continue to fall, with the most recent revolving credit numbers already down below an important $830 Billion level (about 90% of that being card) by as low as 20% deeper. This, according to RK Hammer credit card consultancy, shows 2009 saw $13.9 Billion pre-tax card profits, down fully two-thirds from 2008 levels and 2010 will still be a tough one for many in the card business. Also With unemployment stubbornly high above 9%, and so far no effective plans or policies put forth inside the Beltway to deal with it, bankruptcies are up at the time the card business needs this to stabilize or drop. Roughly half of all credit card loan losses come from delinquencies, the other half from bankruptcy filings. A circular-risk pattern has become pretty clear. Subsequently, issuers need to create fee income, charging for services previously provided free and raising fees for existing fee-based services.

Coastal Federal CU Introduces One-Cent Overdraft

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Coastal Federal Credit Union is set to implement an overdraft forgiveness program that will allow members to reduce their overdraft fee to just a penny in many situations, instead of charging the standard $28. Coastal will charge just one cent per overdraft, provided the member either corrects the overdraft before 11:00 PM that same day or had a small overdraft that did not take their end-of-day account balance into the negative by more than $10. Any account that remains negative by more than $10 after 11:00 PM will still be charged a fee of $28 per overdraft. These changes apply to all checks and automated (ACH) drafts, as well as debit card and ATM transactions on checking accounts that have opted-in to Coastal’s BounceGuard Plus overdraft coverage service.

Cardlytics Closes $18 million of Growth Capital

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Cardlytics transaction marketing has raised $18 million in new equity for its expansion through ITC Holdings and Kinetic Ventures. Leveraging the Cardlytics platform, financial institutions will be providing retail offers to over 10 million consumers this fall. Cardlyticsâ innovative platform continues to win industry accolades. In July, the company was named a 2010 Red Herring North America Top 100 award winner, a prestigious list that honors the yearâs most promising 100 private technology ventures from the North American business region. In March 2010, Cardlytics was also named as a Top 10 Innovative Georgia Technology Company. Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior.

Discover and Firethorn to Launch mGift Card

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Firethorn Holdings mobile commerce solutions provider and Discover have
collaborated for the upcoming launch of the “SWAGG” mobile gift card
application. For this, Discover Network will provide core processing
services for payment transactions when the “SWAGG” service is made
available to provide direct-to-consumer mobile commerce offering with
“smart” technology that allows consumers to purchase, personalize and
exchange gift cards directly from their mobile device. The partnership
has its sights set on making “SWAGG” available in time for the 2010
holiday shopping season. Firethorn Holdings mobile commerce will bridge
relationships among consumers, retailers, wireless carriers and
financial institutions.

CARDTRONICS

5, CANADA, Country, PriorityBy Robert McKinley 08/16/2010

Cardtronics retail ATMs and financial kiosks has inked agreements for
Scotiabank to place its brand on 200 ATMs in high-profile retail
locations throughout Puerto Rico. The long-term deal is the first
between Cardtronics and Scotiabank and the first for Cardtronics in
Puerto Rico. The Scotiabank logo will appear on Cardtronics ATMs in
Puerto Rico, expanding secure, convenient ATM access for its customers.
Initially, Scotiabank will brand approximately 40 ATMs and collaborate
with Cardtronics to brand an additional 160 ATMs in the Puerto Rican
market as Cardtronics installs those locations over time. In addition
to Puerto Rico, the master ATM branding agreement establishes the
framework to brand additional ATMs in other Scotiabank markets.

Discover Launches Customer Service Ads

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Discover Financial Services launched its advertising campaign to highlight its cardmember customer service, appealing to consumers who have endured poor customer service across industries. The television advertisements, which portray a likable but incapable customer service representative named âPeggy,â are the focal point of a marketing and communications strategy designed to convey the value of Discoverâs superior customer service. The ads will remind viewers of some of the most common and frustrating experiences with customer service calls, such as long hold times, excessive call transfers and the inability to solve problems. The ads will debut on August 16 on all four major networks on popular shows such as America’s Got Talent, The Office, Parenthood and the Emmy Awards.

Scotiabank and Cardtronics Ink Long-Term ATM Branding

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Cardtronics retail ATMs and financial kiosks has inked agreements for Scotiabank to place its brand on 200 ATMs in high-profile retail locations throughout Puerto Rico. The long-term deal is the first between Cardtronics and Scotiabank and the first for Cardtronics in Puerto Rico. The Scotiabank logo will appear on Cardtronics ATMs in Puerto Rico, expanding secure, convenient ATM access for its customers. Initially, Scotiabank will brand approximately 40 ATMs and collaborate with Cardtronics to brand an additional 160 ATMs in the Puerto Rican market as Cardtronics installs those locations over time. In addition to Puerto Rico, the master ATM branding agreement establishes the framework to brand additional ATMs in other Scotiabank markets.

Continental Airlines Implements TNS Payment Gateway

5, Country, Priority, UNITED STATESBy Robert McKinley 08/16/2010

Transaction Network Services has inked agreements allowing Continental
Airlines to use the “TNSPay” gateway to authorize online payment
transactions. This will allow Continental Airlines to process online
payments from its reservations system through TNSâ PCI certified
“TNSPay” gateway, which enables more than 180 million transactions each
year and connects a growing number of more than 30,000 merchants and
over 110 banks and major card schemes worldwide. The platform allows
merchants to securely accept payments over the Internet or any other
payment application where the credit card is not physically present at
the POS, to authorize and settle credit card transactions securely, and
provides merchants with fraud prevention, risk management, and
management information and reporting.

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