Daily Archives: 09/28/2010

Heartland Terminal Merchants hit 5,100 Milestone

Since introduction, 5,100 business owners across the country have purchased and deployed the Heartland “E3” terminal. Protecting their users with end-to-end encryption, this marks the largest number of merchants in the United States actively using this technology to secure their transactions. The “E3” terminal protects users by ensuring analog data on the magnetic stripe never enters the acquiring payments system in clear-text digital form. It safeguards card account information from the moment of card swipe and through the processing network to protect cardholder data, making it useless to cyber criminals. In response, Heartland is set to further its footprint with the launch of its “E3” magnetic stripe reader (MSR) wedge for PC-based payment applications. Designed to protect cardholder data at the point of swipe before the data reaches potentially vulnerable PC-based applications, the ‘wedge’ encrypts sensitive cardholder data in a tamper-resistant security module (TRSM) with state-of-the-art Advanced Encryption Standard (AES), Identity-Based Encryption and physical protections compliant with the PCI PIN Transaction Security (PTS) 3.0 standards.