09/30/2010 • CardFlash® - Payment Card Industry News

Adaptive Payments& IP Commerce Launch PIN-Debit

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

Adaptive Payments PIN authentication platform for debit transactions and IP Commerce API platforms have integrated their platforms to facilitate the delivery of Adaptiveâs secure payment authentication services to software companies and developers through IP Commerceâs Managed Commerce Services Platform. Adaptiveâs unique â5DSecureâ five-factor authentication service dramatically enhances payment security and consumer confidence at checkout by separating sales and customer data entered online from PIN and/or other authentication data acquired through the customerâs mobile or land line phone â allowing software companies who need to support payment processing to offer secure, more cost effective, PIN Debit payment options for card-not-present transactions.

Cardlytics Offers Prepaid Rewards Program

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

Cardlytics transaction marketing in banking has added its first prepaid debit card portfolio to its substantial base of card customers. FSV Payment Systems network branded prepaid card products and processing services is pioneering targeted reward offerings to its prepaid users using the Cardlytics platform. Through the partnership, merchants are able to provide promotional offers to valuable consumers through loyalty incentive programs associated with FSVâs branded prepaid cards. Cardholders view offers through online access to their prepaid card activity and redeem those offers through simple use of the card. Selecting offers allow account holders to activate or âacceptâ rewards before redeeming them at a number of national, local and online retailers without coupons or promotion codes.

76% of Small Businesses See Recovery in 3-6mos

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

With 72% of small businesses planning to add positions despite the current economic situation, up 23% from last year, optimism regarding the economy is on the up and up. Also reflecting these sentiments is 94% of small businesses believe businesses like theirs are “important” in leading the U.S. out of the current recession; 76% predict their business will improve over the next three to six months; and 75% are in either an ‘aggressive’ or ‘moderate’ growth phase. These findings, according to a survey released by Ink from Chase of Chase Card Service, also showed 64% said their firms will either exceed or meet both revenue and profit goals for fiscal 2010. Additionally, only 37% of last year’s respondents said the same for 2009 while 56% found their financial and purchasing needs easier to meet during the past six months, compared to only 39% last year, prompting many to encourage prospective small business owners with “the time is perfect to start a new business,” “do something you are passionate about,” and “stay positive and be open to new ways of doing business.”

MasterCard & Cardtronics Forge Fee-Free ATM Partnership

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

MasterCard Worldwide and Cardtronics have forged their partnership to allow Prepaid MasterCard issuers to expand their ATM footprints through the Cardtronics “Allpoint Network” surcharge-free ATM Network. This allows issuers to compete for new business and provides participants surcharge-free access to more than 32,000 ATMs within the United States. Present in 50 states, Allpoint’s surcharge-free ATMs are located in highly trafficked retail locations. Cardtronics non-bank owner of ATMs operates over 33,700 ATMs across its portfolio, and places ATMs and provides financial institutions nationwide surcharge-free access for a more competitive edge through Allpoint.

Hypercom $290mm Acquisition Proposal Quickly Rejected

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

VeriFone Systems sent its letter, seen below, to the Board of Directors of Hypercom Corporation proposing to acquire all of its outstanding shares for $5.25 per share in cash for a total of $290 million. In response to the detailed, unsolicited non-binding proposal to acquire all of the outstanding shares of Hypercom, the Company quickly responded with its rejection thanks to its projections of a prosperous 3Q/10 high above Wall Street predictions of $112 million in net revenues. Subsequently, shares in Hypercom exploded 44% to $6.10, immediately overvaluing the VeriFone proposal. After thorough review of the letter, the Hypercom Board concluded the proposal significantly undervalues its Company and its future prospects and is not in the best interests of stockholders. The Board decided this proposal is only intended to disrupt Hypercom operations after having taken market share from VeriFone in several markets. In response to this rejection, sources are disclosing Verifone has not completely ruled out the possibility of a hostile takeover. , after Hypercom’s board spurned a higher, all-stock offer made last week.

Elan Partners & Cbsi Loyalty Launch Debit Rewards

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

Elan Financial Service and Cbsi Loyalty Solutions have partnered to kickoff the “Advantage Points” debit card rewards program for Elan customers. Designed to accommodate the needs of both financial institutions and their debit cardholders, the “Advantage Points” debit rewards encourages cardholders to use their card through enhanced reward opportunities for “Total Access” to over 300,000 merchandise items, gift cards, travel, green products, experiences, charitable donations and memberships. In addition to the core Advantage Points rewards program, Cbsi Loyalty Solutions also provides 24/7 support service to all cardholders and an in-house travel agency to book all travel reservations. Elan is a full service, fully integrated EFT processor that provides ATM and debit card programs to more than 1600 financial institutions.

Flint to Offer mRemittance Services With Acquisition

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

Flint Telecom Group is nearing completion of the due diligence process to acquire 100% of a U.S. based international remittance company. Following the successful completion of the necessary due diligence which is already underway, the transaction is expected to close within the next 30 days. This acquisition will allow Flint Telecom to access the international market of mobile money transfer, which Juniper Research believes to be worth $65 Billion worldwide by 2014. With this, Flint Telecom will establish a system of prepaid debit cards through its existing market outlets.

Hypercom& TeleCash Deploy Payment Card Terminal

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

First Data’s TeleCash network operator has begun marketing the Hypercom “medHybrid” multifunction healthcare and credit/debit card payment terminal. The high security “medHybrid” incorporates two card readers to process the German health insurance cards (KVK and eGK) as well as credit and debit card payments. The Hypercom “medHybrid” has received e-Health BCS (Basic Command Set) approval from Gematik, the German healthcare organization. It is approved as compliant with the current EMV POS terminal specification from the Central Credit Committee (Zentraler Kreditausschuss — ZKA) in Germany, and approved by BSI (the German Federal Agency for Security in Information Technology).

BofA Merchant Services Employs First Data Security

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

Bank of America Merchant Services will offer the First Data “TransArmor” solution to its U.S. merchant base, allowing merchants to further secure and manage cardholder data. The “TransArmor” service protects consumer payment card data from the moment it enters the merchant environment, and replaces card data with a token number that preserves the value of card data for merchant business operations but removes all value for fraudsters. The solution leverages the RSA SafeProxyâ¢ architecture, a powerful combination of encryption, tokenization and key management engineered to provide end-to-end protection.

MasterCard Appoints Head of Global Commercial Products

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

Edward Glassman has been appointed Group Executive of Global Commercial Products, MasterCard Worldwide. Bringing with him experience gained through senior roles at RBS, ABN AMRO and Citibank, he will be responsible for leading the global development and commercialization of MasterCardâs innovative commercial products and solutions. With Glassman’s extensive career in banking and technology, he has led global commercial product and technology teams. He was Chief Information Officer for the GTS businesses at RBS and ABN AMRO, has led the Commercial Cards platform at Citibank and Global Product Development for GTS. He holds a BS and MS from the Massachusetts Institute of Technology.

Internet Banking Channel Preferred by 41%

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

With 41.4% of consumers’ preferred banking channel being the Internet, it is easily the most popular. This is followed by Branch banking, preferred by 32.6%, ATM banking, preferred by 23.3% and Mobile and Telephone a distant fourth and fifth at 1.5% and 1.3% respectively. When there is a banking problem, however, consumers most often wanted to speak with a person when they had an account issue, with 60% disclosing the preference to visit a branch, 34% preferring to use the phone and only 6% to contact the bank online. These findings were thanks to research from Empathica Customer Experience Management (CEM) solutions through its “Q2 Empathica Consumer Insights” survey of more than 15,000 Americans and Canadians, which also showed only 1.5% use their mobile device for everyday transactions. It also showed 51.2% of U.S. consumers and 60.3% of Canadian consumers do not trust the security of mobile banking, compared to the 21.7% of U.S. and 26.2% of Canadians that do not trust Internet banking; 84% trust the branch the most; and 38.2% of Americans favor Internet banking overall.

Gemalto Expands EMV Migration Canadian Facility

5, Country, Priority, UNITED STATESBy Robert McKinley 09/30/2010

Gemalto digital security expanded its facility in Burlington, Ontario to serve its growing EMV customer base in Canada. The investment will double the capacity and accommodate the need for delivering additional cardholder services. The site is the first in Canada to personalize dual-interface smart banking cards that enable both contactless and contact payment. Gemalto had 2009 annual revenues of EUR1.65 billion, and over 10,000 employees operating out of 75 offices, with research and service centers in 41 countries.

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