Mobile Payment Users to Surpass 375 Million by 2015
With banks such as US Bank and Regions introducing expanded mobile phone
payment and banking options, advancements in this market are
ever-expanding. This year, it is being projected the m-payment audience
will move from that of margin to more mainstream from about 116 million
to over 375 million by 2015. The sector is growing rapidly, with some accounts
indicating the number
of active users of mobile money services predicted to double in the next
two years, exceeding 200 million by
2013. Nearly 40% of active users in 2015 will be in the Africa&
Middle East region.
These findings are according to research
from In-Stat, which discloses the importance of such factors as growing
smartphone penetration; consumer comfort level; a desire to develop
opportunities to generate revenue from mobile based commerce; and
infrastructural developments supporting contactless payments.