Mocapay, a mobile consumer engagement platform, announced the expansion of its relationship with Dazbog Coffee to mobile enable 21 Dazbog locations in Colorado and Wyoming. Dazbog Coffee initially launched Mocapay’s mobile platform at select Colorado locations in November 2010.
A Tower Group report showed that in 2010, consumers failed to cash in $2.5 billion worth of gift cards. Through a mobile gift card program, there is no physical card to misplace and consumers can more efficiently manage their purchases. In addition, merchants can send messages, through Mocapay’s mobile marketing engine, alerting customers of their balance and encouraging them to visit a particular location.
“We are excited to expand our mobile offerings to 21 Dazbog locations,” said Leo Yuffa, CEO, Dazbog Coffee. “Mobile has demonstrated for us the importance of reaching customers and deepening our relationships through real-time information. Mocapay’s mobile solution takes our brand to a new level by giving us the opportunity to effectively reach customers both inside and outside of our stores as well as the convenience and ease-of-use that comes from a mobile platform.” Through this expansion, Dazbog customers will be able to participate in mobile marketing promotions and purchase and redeem mobile gift cards at 21 Colorado and Wyoming locations. The Mocapay solution provides Dazbog customers with a patented, one-time use, six-digit code where no personal information is stored on the phone or in the store, making mobile gifting efficient, easy and secure.
“We are thrilled to have now mobile enabled 21 Dazbog locations,” said Doug Dwyre, president, Mocapay. “Having a mobile solution allows Dazbog to engage more effectively with their customer in order to increase loyalty, gain new customers, and ultimately increase sales opportunities for the brand.” Dazbog customers can purchase gift cards by downloading the Mocapay mobile app, available on iPhone, Android and BlackBerry, or by going to www.mocapay.com. In addition, Dazbog customers can reload or gift-a-card to a friend right from their mobile phone.
About Dazbog Dazbog Coffee, a Denver headquartered gourmet coffee company locally roasts the finest quality Arabica beans to create its unique coffee blends. Through 30 company owned and franchised locations and growing, Dazbog operates stores in six states serving freshly brewed coffee, tea, specialty drinks, and roasted coffee beans. The Dazbog journey began with two immigrants of the former Soviet Union, Anatoly and Leonid Yuffa wanting to live the American dream. Their journey is the legacy of Dazbog Coffee, by bringing the richness of the Russian heritage and traditions to their quest for roasting only the finest beans from coffee estates around the world. For more information, visit www.dazbog.com.
About Mocapay Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants’ need for a new channel that will broaden their reach to customers at anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.