Heartland Payment Systems Campus Solutions division is enhancing the campus life experience at higher education institutions with the launch of CampusAssist ” powered by GuestAssist, a global, Web-based communications tool.
“This direct interaction has been significant ” campuses are now more informed and able to stay connected with their students in a popular, easy-to-use method.”
CampusAssist enables anonymous, one-to-one text messaging communications between students and their universities. Students simply text their inquiries or feedback to a designated five-digit phone number monitored by the university’s CampusAssist Communications Center. Upon receipt of the message, universities can take real-time action ” from providing instantaneous support to dispatching security and medical staff, as needed.
Suitable for a variety of campus needs including stadium events, dining services, security, residential life and parking, the technology is a direct response to the growing popularity of mobile devices as the preferred method of communication. According to the Pew Research Center, “the mobile phone has become the favored communication hub for the majority of American teens, with half of teens sending 50 or more text messages a day, or 1,500 texts a month, and one in three sending more than 100 texts a day, or more than 3,000 texts a month.”
“CampusAssist provides higher ed institutions with a unique opportunity to stay better connected to their student body. With access to anonymous real-time communication, schools become more aware of what’s happening on their campuses,” said Fred Emery, vice president and general manager of Heartland Campus Solutions. “This direct interaction has been significant ” campuses are now more informed and able to stay connected with their students in a popular, easy-to-use method.”
CampusAssist was launched this spring at Wilfrid Laurier University (Laurier), located in Ontario, Canada. First adopted as an effort to enhance the fan experience at its stadium events, Laurier is expanding the offering through Heartland for other campus communication needs, including security.
Offered at a low yearly fee, CampusAssist is a cost-effective solution that is easy to implement, requiring no special equipment purchases or software installations. The university simply needs a computer, connected to the Internet. Standard text messaging rates apply for students interacting with the service.
Heartland Campus Solutions is changing the landscape for academic institutions nationwide with unique campus card programs, state-of-the-art access control/security systems and cost-effective payments processing. For more information about its CampusAssist solution, please visit HeartlandPaymentSystems.com/Campus or call 800.486.4462.
About Heartland Payment Systems
Heartland Payment Systems, Inc. (NYSE: HPY), the fifth largest payments processor in the United States, delivers credit/debit/prepaid card processing, gift marketing and loyalty programs, payroll, check management and related business solutions to more than 250,000 business locations nationwide. A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. The company is also a leader in the development of end-to-end encryption technology designed to protect cardholder data, rendering it useless to cybercriminals. For more information, please visit HeartlandPaymentSystems.com, MerchantBillOfRights.org, CostOfABurger.com and E3secure.com.
GuestAssist is a unit of Houston-based Qtags lnc. GuestAssist is an enterprise feedback management platform that gives your customers easy access to you, and gives you a vehicle to engage them. It is text, mobile and web-based and allows campus security, stadiums, conferences, event managers and hoteliers to talk to their customers via text messages using their own mobile phones. GuestAssist is currently licensed for use at many of the top professional, college and high school sports stadiums in North America as well as live events, conventions and conferences. Learn more at GuestAssist.net.