Visa is set to sponsor four new U.S. Olympic and Paralympic hopefuls on their journey to the London 2012 Olympic and Paralympic Games for a total of 10 U.S. Olympic and Paralympic hopefuls. Visa-sponsored athletes and their inspiring stories will be featured prominently throughout Visa’s Olympic-themed marketing campaign – Go World – to connect with cardholders and help drive preference for and usage of Visa products worldwide. Visa will support more than 50 individual athletes including Olympic gold medalists Yelena Isinbaeva (Russia)