epay, a division of Euronet Worldwide and a leading global distributor of electronic payment solutions, announced a partnership with social games developer Zynga to enable consumers to purchase Zynga Game Cards through epay’s cash load network. The service will be offered in 18 countries across Europe, making it the first time Zynga Game Cards will be available in many of these markets.
Players of Zynga’s popular games such as CityVille, FarmVille, Empires & Allies and Zynga Poker will be directed to purchase a Zynga Game Card for virtual goods within most games from one of epay’s vast network of retail and kiosk locations. Available in smaller currency amounts, Zynga Game Cards provide players with an easy payment option and more choices for the amount they want to spend on virtual goods.
epay retailers across Europe can now offer consumers an added value with an in-store bonus of a free virtual item with game card redemption. Additionally, through the partnership, retailers will be able to offer customized marketing promotions and discounts online and in-store.
“Zynga recognizes epay’s leadership for prepaid solutions within the European marketplace as well as the speed in which they are rolling-out to emerging markets,” said Ryan Linton, Senior Director of Business Development for Zynga. “epay will provide us with a way to leverage their strong network of premium retailers as well as their robust payment processing infrastructure to enable more of our international players to purchase Zynga Game Cards in a convenient way.”
“epay couldn’t be happier to partner with such a key player in social gaming to provide consumers the added convenience of purchasing Zynga Game Cards in epay’s retail partners,” said Kevin Caponecchi, President of Euronet Worldwide. “epay is equally excited to be the first to bring this new product to key markets throughout Europe, and we are optimistic this product will drive incremental footfall and revenues for our retail partners.”
epay is making Zynga Game Cards available in the following 18 countries across Europe: The UK, France, Spain, Germany, Luxembourg, Belgium, Portugal, Italy, Austria, Switzerland, Sweden, Norway, Denmark, Greece, Poland, Hungary, Czech Republic and Croatia.