As the San Francisco Giants(R) begin the final stretch of the regular 2011 season, they will have an added incentive to produce one, two, three innings for fans. That’s because Bank of America, the Official Bank of the Giants, launched an integrated marketing program that ties the game’s ultimate defensive play with the new BankAmericard Cash Rewards(TM) credit card that automatically rewards customers with 1 percent, 2 percent and up to 3 percent cash back on their most common purchases.
In response to customer requests for a program that rewards consumers for the spending categories they use most, such as gas and groceries, Bank of America created the new BankAmericard Cash Rewards credit card as a solution for their everyday purchases. BankAmericard Cash Rewards customers automatically earn 1 percent cash back on all purchases, 2 percent cash back on grocery store purchases, and 3 percent on gas station purchases. Customers earn the 2 percent and 3 percent cash back on gas and grocery purchases on the first $1,500 they spend in those combined categories per quarter. After that, they continue to earn one percent on purchases.
The BankAmericard Cash Rewards card includes a 10 percent bonus when customers deposit their cash rewards into their Bank of America(R) checking or savings account. The new card has no expiration on rewards.
As part of the new campaign, Bank of America will tie the cash-back rewards credit card to baseball’s ultimate defensive display: the one, two, three inning, in which a pitcher retires the side without allowing a base runner. Starting September 9 and lasting through the end of the Giants’ regular season, select fans at AT&T Park will receive a $5 credit towards concessions and at the team’s store anytime the Giants have a one, two, three inning through the end of the seventh inning. The credit will be provided to randomly selected sections following the inning.
“Having worked with San Francisco Bay Area customers and clients for over a century, we value our sponsorship with the San Francisco Giants as a connection to the community, our heritage with the game and as an opportunity to showcase the ways we are providing straightforward financial tools for card customers to earn additional cash back,” said Raquel Gonzalez, Regional Consumer executive, Bank of America.
Bank of America has partnered with Giants pitcher Ryan Vogelsong to help launch the program by surprising fans at a local Safeway with free groceries, autographed items and other baseball-themed giveaways to highlight the value of the new rewards program.
Information about rates and fees and applications for the new BankAmericard Cash Rewards credit card is available now on bankofamerica.com and in all Bank of America banking centers nationwide.
The new campaign is supported by a variety of integrated creative elements, including a mix of TV, online and radio advertising, in-stadium signage and branded kiosks.
Bank of America began sponsoring the San Francisco Giants in 1976 when the team played at Candlestick Park. Today, Bank of America is the Official Bank of Major League Baseball, and a proud sponsor of the Atlanta Braves, Baltimore Orioles, Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, San Diego Padres, San Francisco Giants and St. Louis Cardinals, along with several Minor League(TM) clubs. Bank of America is also recognized as a leading financial advisor across the global sports landscape, and our Sports Finance and Advisory Team helps owners, leagues and franchises address their full range of financial needs.
Bank of America
Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 58 million consumer and small business relationships with approximately 5,700 retail banking offices and approximately 17,800 ATMs and award-winning online banking with 30 million active users. Bank of America is among the world’s leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock BAC -0.95% is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.