MasterCard Worldwide announced today that the company has reached its goal of raising $4 million for Stand Up To Cancer (SU2C) through the Eat, Drink and Be Generous campaign. Through the program, which launched during the Major League Baseball (MLB) All-Star Game in July, MasterCard made a donation to SU2C every time cardholders used their MasterCards when dining out. Qualifying purchases included everything from a single cup of coffee or quick meal, to take out and fine dining.
To keep the momentum moving forward with additional support for SU2C, MasterCard has partnered with Rewards Network, who powers the leading dining rewards programs in North America, including iDine®. Beginning now through Oct. 31, 2011, Rewards Network will donate 50 cents to SU2C when diners use a registered MasterCard in qualifying transactions over $15 made at participating iDine restaurants. Enrollment in iDine is free and a complete list of participating restaurants can be found on the website. Diners simply enroll and register the MasterCard they use when dining out at over 10,000 participating restaurants.
“We are thankful to everyone who participated in Eat, Drink and Be Generous; from our cardholders to our restaurant partners, we could not have hit our $4 million goal without their generosity,” said MasterCard Group Executive of US Market Development Craig Vosburg. “Because of the great response we have received, we are excited to keep the momentum going by partnering with iDine for the next phase of our fundraising efforts. Each and every one of us can make a difference by helping SU2C’s Dream Teams of scientists who are working tirelessly to find a cure. No donation is too small and every penny counts.”
“This program could not be possible without the dedication and passion of corporations, ambassadors and partners like MasterCard,” said SU2C co-founder Sue Schwartz. “With one in two men and one in three women diagnosed in their lifetimes, this disease affects each and every one of us in some way. MasterCard and its cardholders have pledged and surpassed their goal to help the scientists who are working to end cancer. We are looking forward to their continued support.”
“We are excited to contribute to a campaign that is making such great strides in the fight against cancer,” said Rewards Network CEO Ron Blake. “Restaurant owners who become involved with their community are better positioned to thrive and succeed. And for our clients, this campaign can provide an opportunity to engage customers, attract new diners, and increase frequency of visits – all while contributing to the greater good.”
Celebrating Priceless Everyday Moments
To further support SU2C, MasterCard encouraged consumers to share their “priceless everyday moments” on its Facebook page via the MasterCard Everyday Moments Facebook App. Under this campaign MasterCard has already donated $100,000 to SUTC for cancer research to help ensure more priceless moments for people affected with cancer. And now MasterCard has committed to donate up to another $25,000, so that for every eligible priceless everyday moment uploaded or liked, MasterCard will continue to donate $1 to help fund even more groundbreaking cancer research.
“It is wonderful to see our cardholders and Facebook community come together to share their everyday priceless moments in support of SU2C,” Vosburg added. “From a special moment with a son or daughter to a family vacation they didn’t think would be possible, MasterCard is dedicated to this important cause that is giving everyone the chance to celebrate their everyday priceless moments.”
For more information about how you can get involved, visit www.standup2cancer.org/mastercard.
*Total donation up to $25,000 in addition to the $100,000 already donated for a total of $125,000. Promotion ends on October 31, 2011 or whenever we reach our goal, whichever is sooner. Certain terms and conditions apply.
About MasterCard Worldwide
As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 160 million transactions per hour, with an average network response time of 130 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl®. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com. Follow us on Twitter: @mastercardnews.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, and was established by a group of media, entertainment and philanthropic leaders whose lives have been affected by cancer in significant ways. Members of the Executive Leadership Council include Katie Couric; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing (Founder of the Sherry Lansing Foundation), CEO Lisa Paulsen and Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Pam Williams, partner at Laura Ziskin Productions; and nonprofit executive Ellen Ziffren. The late Laura Ziskin, a legendary film producer who passed away from breast cancer last month after living courageously with the disease for seven years, was also a member of this group. This initiative with MasterCard was the last spot she produced for SU2C.
SU2C’s Dream Team approach to funding translational cancer research is designed to bring together the best and brightest scientists from different disciplines at research centers across the country and internationally who will work collaboratively to quickly address today’s critical problems in patient care. Monies also support innovative cancer research projects that are often deemed “too risky” by conventional funding sources. Currently, 355 scientists from 55 institutions are involved in SU2C-funded research projects – either as members of scientific “Dream Teams” or as recipients of Innovative Research Grants. As SU2C’s scientific collaborator, the American Association for Cancer Research (AACR), led by a prestigious SU2C Scientific Advisory Committee, provides scientific oversight, expert review of the research projects, and grants administration. For more information go to www.standup2cancer.org.
About Rewards Network/iDine®
Headquartered in Chicago, IL, Rewards Network powers the leading dining rewards programs in North America. In conjunction with major airline frequent flyer programs and other affinity organizations, Rewards Network provides more than 3 million members with incentives to dine at participating restaurants. Thousands of restaurants, bars and clubs benefit from the company’s marketing services, which include email, mobile applications, social media, dining websites, diner feedback and business intelligence. Restaurants may also receive access to capital through Rewards Network dining credits program for pre-purchased food and beverages. For additional information about Rewards Network, visit www.rewardsnetwork.com or call 1-877-491-3463.