NCR Corporation announced that it has entered into a strategic agreement to integrate Sparkfly’s mobile marketing platform with Radiant point-of-sale software, including Aloha. Sparkfly’s personalized smartphone application enables the delivery and redemption of digital offers and discounts at the point-of-sale.
This integration will provide customers with the ability to grow incremental revenue, enhance cross-selling capabilities and drive consumer engagement across multiple channels, such as mobile and at the point of service.
“While many mobile commerce and digital promotions companies are entering the market, the true value for our customers is the integration of these platforms with point-of-sale transactional data,” says Andy Heyman, senior vice president, NCR Hospitality and Specialty Retail. “Sparkfly’s ability to enable personalized mobile promotions makes them an ideal partner to provide businesses with the best tools for building connections with consumers.”
Sparkfly’s digital offer redemption capability is especially appealing to CPG companies, as it provides brands with a unique resource to engage individual consumers with targeted promotions based on SKU-level details of their actual purchases.
“The power of our Sparkfly platform comes in rewarding consumers based on purchase frequency or volume and targeting offers based on purchase behavior,” says Catherine Tabor, chief executive officer at Sparkfly. “Users of Radiant point-of-sale software will benefit from the security and simplicity of direct point of sale redemption of offers, making it easy to get closer to the consumer.”
NCR acquired Radiant Systems, Inc, in August 2011, positioning the company as NCR’s Hospitality and Specialty Retail industry line of business and market leader with more than 100,000 installations worldwide. Customers include leading brands and venues in the restaurant and food service, sports and entertainment, petroleum and convenience, and specialty retail markets.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a global technology company leading how the world connects, interacts and transacts with business. NCR’s assisted- and self-service solutions and comprehensive support services address the needs of retail, financial, travel, healthcare, hospitality, entertainment, gaming, public sector, telecom carrier and equipment organizations in more than 100 countries. NCR (www.ncr.com) is headquartered in Duluth, Georgia. For more information on Radiant point-of-sale software and solutions, please visit www.radiantsystems.com
Founded in 2001 in Atlanta, Georgia, Sparkly is a leading provider of solutions that capture consumer purchase data and provide immediately redeemable consumer offers. It is the only solution that permits the creation and distribution of personalized offers via the web or mobile devices, redeemable at the point of sale. This patented technology delivers highly efficient and sophisticated promotional campaigns using existing POS systems without additional in-store hardware or software. For more information about Sparkfly, visit www.sparkfly.com.
NCR is a trademark of NCR Corporation in the United States and other countries.