Pier 1 Imports announced that it has, through a subsidiary, signed a new, long-term private-label credit card agreement with Alliance Data, a leading provider of loyalty and marketing solutions derived from transaction-rich data. Under terms of the new agreement, Alliance Data, through its bank subsidiary, will provide end-to-end private-label credit card services from account acquisition to multichannel marketing and customer service for Pier 1 Imports. Pier 1 Imports’ current private-label credit card program will remain in place until portfolio conversion occurs, which is anticipated in the first quarter of 2012. Alliance Data expects the program portfolio to be in the $120 million range by the end of 2012.
About Pier 1 Imports
Pier 1 Imports, Inc. is the original global importer of imported decorative home furnishings and gifts. Information about the Company is available on www.pier1.com .
About Alliance Data
Alliance Data and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at more than 50 locations worldwide.