The Logic Group has announced a new partnership with PayPal, a leading online payment company, which allows shoppers to buy online without sharing their financial information with merchants.
The PayPal integrated service offers end users choice and flexibility when it comes to selecting a payment method; transactions can still be completed by debit or credit card, or through PayPal, funded directly via their bank account or existing PayPal balance.
Paul Russell, Senior Solutions Marketing Manager at The Logic Group said: “We are pleased to announce our latest partnership with PayPal, which enables us to offer additional payment options to our customers, and ultimately their end users. Many major UK retailers are now incorporating PayPal on their websites, building on existing financial infrastructure, as a trusted means for consumers to complete online transactions.”
For end users, a benefit of completing transactions through PayPal is the speed of checkout. Customers need only enter their email address and password, rather than account details, card expiry date and address. Furthermore, users with an existing PayPal balance are more inclined to purchase on impulse, viewing these funds as ‘online spending money’.
John Varco, Senior Manager Business Development at PayPal said: “PayPal is a safer, faster, more secure way to pay online. For consumers there are no monthly fees, or lengthy commitments. We are delighted to have linked up with The Logic Group, enabling consumers to shop without ever having to retype or share their financial information. With PayPal, retailers can sell their goods to the tens of millions of proven online shoppers that prefer PayPal, often seeing a reduction in shopping cart abandonment, therefore further increasing sales conversion.”
The Logic Group can also provide fully customisable, and scalable, Pay Pages for merchants, and manage sensitive data allowing all to benefit from PCI DSS compliance, Verified by Visa and MasterCard SecureCode functionality and reduced associated costs.