NewComLink, a technology pioneer in retail credit solutions, announced that Zale Corporation has implemented the NewComLink platform as part of its new program to provide alternative financing options to its U.S. customers. Zale announced the new alternative financing program on August 31, 2011, which is currently available in all Zales, Zales Outlet and Gordon’s retail stores. Through the NewComLink platform, Zale can quickly connect customers with additional financing options to help complete their jewelry purchases.
“We are continually looking for new ways to build additional long-term loyalty and sales,” said Ken Brumfield, Vice President of Financial Products for Zale Corporation. “The NewComLink platform allows us to leverage our current systems and processes to expand the financing options we offer our customers. The result is that even more customers can now purchase fine jewelry – easily and affordably.”
“Zale Corporation is a tremendous example of a retailer who is looking for new and improved ways to better serve its customers when it comes to providing an affordable way to complete merchandise purchases,” said NewComLink Co-Founder and President Jim White. “We are very excited to help Zale drive additional value by improving consumers’ access to credit at point of sale.”
U.S. retailers field tens of millions of credit applications each year, but on average approximately half of all retail credit applications are rejected at point of sale, even though many of these shoppers are creditworthy. The NewComLink platform brings new efficiencies to financing and allows retailers to serve additional customers who want to make a purchase – helping to drive incremental sales, profits and improve customer satisfaction all at the same time.
About Zale Corporation
Zale Corporation is a leading specialty retailer of diamonds and other jewelry products in North America, operating approximately 1,830 retail locations throughout the United States, Canada and Puerto Rico, as well as online. Zale Corporation’s brands include Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda. Zale also operates online at www.zales.com, www.zalesoutlet.com, www.gordonsjewelers.com, www.peoplesjewellers.com and www.pagoda.com. Additional information on Zale Corporation and its brands is available at www.zalecorp.com.
Based in Austin, Texas, NewComLink is transforming the way consumers access credit at point of need, beginning with retail credit. The company’s innovative technology platform brings new efficiencies to financing – helping to drive incremental sales, profits and improve customer satisfaction all at the same time. NewComLink was founded in 2008 and is privately held with venture capital funding from Austin Ventures and StarVest Partners. For more information, please visit the company’s website at www.newcomlink.com.