MasterCard Extends PGA TOUR Marketing Relationship
Initiated in 1995, MasterCard and the PGA TOUR extended their marketing relationship through 2016 to focus on further providing MasterCard cardholders unique golf experiences, privileged access to top PGA TOUR tournaments and properties, as well as golf-related savings and offers. With this, MasterCard will expand TOUR-related cardholder benefits at key PGA TOUR tournaments and courses, as well as introduce new programs at select tournaments. MasterCard cardholders will have the opportunity to “text to win” for upgraded hospitality on competition day at the vast majority of PGA TOUR events. A selection of top tournaments will also offer cardholders special grounds ticket purchase opportunities, as well as on-site savings at concession and merchandise venues and provided a unique opportunity to “text to win” a one-time, 20-minute putting lesson with a PGA TOUR player at several different tournaments throughout the season.