SpyderLynk, a leading marketing technology company and creator of the SnapTag, announced the launch of Snap-to-Buy, the first-to-market mobile commerce solution that closes the loop for publishers and advertisers, allowing them to take traditional media right to the intersection of social, mobile and, now, m-commerce. Snap-to-Buy technology, which is fully customizable by brand advertisers, lets consumers to do everything from Liking a brand on Facebook, obtaining additional product information, scoring and redeeming offers to purchasing products – all with one snap or scan of a “Buy it Now” or “Shop the Look” SnapTag from a printed advertisement using their mobile phones. (Consumers can even share details of their great purchases with their friends via mobile!)
Glamour and its client, L’Oréal USA, are pushing the boundaries of the printed page and helping to define the next generation shopping experience with the deployment of SpyderLynk’s innovative Snap-to-Buy technology during NYC Fashion Week. In the first-of-its-kind “taxi shops” consumers are being entertained during free taxi rides to and from the NYC fashion shows with “how to” videos featuring L’Oréal USA’s Yves Saint Laurent and Lancôme beauty products and “Shop the Look” SnapTags to buy the look on-the-spot.
“We are delighted to again work with Glamour and their client, L’Oréal USA, on the launch of our latest Snap-to-Buy innovation, which transforms a static advertisement into a mobile shopping experience,” said Nicole Skogg, SpyderLynk Founder and CEO. “L’Oréal USA and Glamour are pushing the digital envelope with our Snap-to-Buy technology, which represents the ultimate marketing and advertising evolution through the marriage of advertising, social media, mobile and, now, m-commerce.”
“We’re excited about the launch of Snap-to-Buy giving consumers easy access to purchase our products,” said Marc Speichert, Chief Marketing Officer, L’Oréal USA. “Snap-to-Buy completes the mobile engagement puzzle for our brands, representing the merging of advertising and m-commerce.”
“In today’s transactional world, marketers expect Glamour to drive intent and consideration among consumers”you have to produce more than an ad, you have to produce an experience. Working with SpyderLynk helps further our goal to influence consumer shopping beyond the magazine,” said Bill Wackermann, Condé Nast Publishing Director for Glamour and W.
Snap-to-Buy SnapTags transform the way consumers shop for products they see in print advertisements. Snap-to-Buy is the first integrated solution that combines social media, print media and mobile allowing consumers to complete a purchase from a single mobile based technology platform. Consumers simply snap or scan the “Buy it Now” SnapTag to purchase an advertised product. (A smartphone is not required, just a standard camera enabled mobile phone, but smartphone users can download an app if they would rather scan the “Buy it Now” SnapTag.) Consumers simply enter their credit card information once, which is then saved in a fully-encrypted ‘mobile wallet’ that can be used to make future “Snap-to-Buy” purchases from their specific mobile device with literally a single click – no passwords, and no logins.
SpyderLynk is a mobile activation and marketing platform company. SnapTags and Social SnapTags are SpyderLynk’s proprietary 2D Mobile Barcode solutions enabling marketers to use meaningful logos and icons as interactive marketing tools. Consumers with smart or standard camera phones can use SnapTags placed on packaging, advertising, signage or screens. A smart, algorithm-driven platform powers campaigns ranging from simple to sophisticated accelerating purchase cycles and driving marketing results. Brands such as Coke Zero, Revlon, L’Oréal, MillerCoors, Warner Brothers, Toyota, Bud Light and others are using SnapTags and Social SnapTags to activate best in class marketing and accelerate their social connections. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at www.spyderlynk.com. Follow us on Facebook (facebook.com/snaptag), Twitter (@SpyderLynk) and through the #SnapTag hashtag.