First Farmers Bank and Trust, one of the premier community banks in the Midwest, has partnered with Elan Financial Services, the nation’s leading agent credit card issuer, to provide credit card products and services to its nearly 40,000 customers in North Central Indiana. This relationship includes the purchase of the existing portfolio, and Elan will offer a full suite of Visa® credit cards to all other bank customers.
“Our partnership with Elan allows our institution to be able to offer competitive pricing and a rewards program to the market while retaining the service and convenience of traditional community banking. We feel that our clients will see the clear advantages of an enhanced card product with the comfortable style of First Farmers Bank and Trust service,” said Tade J. Powell, vice president of marketing and public relations at First Farmers Bank and Trust.
“First Farmers Bank and Trust has great confidence in Elan’s proven partnership strategy, and we intend to exceed their expectations in every way,” said Bobby Lawson, vice president and national sales manager for Elan Financial Services. “The new partnership allows First Farmers Bank and Trust to focus on its core competencies while Elan delivers a robust card program that will engage First Farmer’s customers.”
As the nation’s most established card issuing partner, Elan Financial Services is dedicated to serving financial institutions with best in class credit card products and rewards that meet the unique needs of every customer. Elan’s end-to-end solution also includes card servicing and marketing as well as branch support and sales incentives. For more information, visit www.elanfinancialservices.com.
About First Farmers Bank and Trust
First Farmers Bank & Trust serves over 40,000 clients from 20 conveniently located branch offices in Indiana and is one of the premier community banks in the Midwest with over 250 full time employees and over $940 million in assets. Visit www.ffbt.com for more information.
About Elan Financial Services
Elan Financial Services provides a complete range of processing and payments services, including credit card issuing, prepaid card solutions and ATM and debit card processing. Elan Financial Services is a leading credit card issuer for more than 1,700 clients across the United States. It provides transaction processing, terminal driving and the necessary monitoring and support services for over 27,000 ATMs nationwide, and supports more than 20 million ATM and debit cards. Elan also owns and operates the MoneyPass surcharge free ATM network. For more information call 800-343-7064, or visit www.elanfinancialservices.com.
