Pulse, a debit/ATM network, announced the launch of the Pulse Debit Dashboard, a new web-based tool that delivers Pulse participants increased access to their debit data. The Dashboard allows participants to more easily identify trends, analyze metrics and benchmark programs against those of other FIs.
The dashboard application allows card issuers to review data about the use of their Pulse products, select defined time periods for each metric, and segment and aggregate by card groups. This information can be useful to Fis as they forecast growth and identify marketing opportunities.
“The Pulse Debit Dashboard gives us a broad view of our debit information ” such as trends, interchange income and transaction volume ” in a format that is easily accessible,” said Lenore Breit, VP of customer service and support at Peoples State Bank in Wausau, Wis. “It’s a very functional tool that we will use to help us identify where we may need to pay attention to certain segments of the market for products and services.”
“In today’s environment, financial institutions are seeking solutions to increasingly complex business challenges,” said Judith McGuire, EVP of product management at Pulse. “Having the right data is essential to making sound, informed business decisions, as well as developing a more complete understanding of customer needs.”