VeriFone Systems has been awarded a five-year contract by the District of Columbia Taxicab Commission (DCTC) valued from $35 million to as much as $45 million factoring in potential advertising revenue. VeriFone won a competitive bidding process to become the exclusive vendor for installation and support of the DCTC’s Taxicab Smart Meter System project. VeriFone will develop, install and support payment systems integrated with driver and passenger information tablet displays for all of the District’s 6,500 taxis and providing electronic trip reporting, credit card payment processing, display of news and other programming, as well as safety alert activation features for both passengers and drivers. The contract also includes a Back Office Management Information System that will provide the DCTC with automated trip reporting and GPS location services. The addition of 6,500 cabs in Washington, D.C., will increase VeriFone’s taxi media footprint by 23% to over 35,000 in the USA alone, delivering over 10 billion advertising impressions annually.