Visa kicked off its social marketing campaign, generating national support from countries far and wide through Facebook, Youku and Sina-Weibo in China, VKontakte in Russia, YouTube and Twitter (US). This will inspire Team Visa athletes at the London 2012 Olympic and Paralympic Games. Since the campaign launched in May, fans have cheered in the form of liking the Visa Facebook page, submitting photos, videos and text cheers and performing one-click cheers through Visa’s Cheer application on Facebook, viewing and sharing video content on YouTube, as well as including the campaign’s hashtag (#VisaGoWorld) on Twitter (@TeamVisa) and cheering through partner websites. The campaign has seen 1.9 million fan “Likes” on Visa’s Facebook page; 400,000 cheers for 69 Team Visa athletes in the form of a one-click cheers and text, photo or video submissions; and 25.7 million views of Visa’s Go World commercials, behind-the-scenes athlete content and consumer-generated cheer videos.