Visa and PayPal top the list of consumers’ preferred mobile wallet providers at 15% and 13%, respectively, while mobile network operators Verizon and AT&T (with the Isis wallet), and Apple are close runner-ups. Consumer reference is based on trust, innovation, and privacy, all of which PayPal and Visa have demonstrated high scores. These findings, according to Javelin Research, also indicate while mobile payments and mobile POS purchasing experienced little adoption, there is a growing pent up demand from consumers as new mobile devices and technologies enter the market. Over 60% of mobile bankers are likely to adopt a mobile wallet in the next 12 months. The report identifies crucial factors that will foster adoption of mobile wallets and ranks providers according to consumer trust, as well as technologies and strategies that will enable players to stay in the game and – eventually – win.
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