TSYS announced an agreement with Truaxis, a MasterCard company, to make available transaction- and behavior-specific marketing offers. The new offering integrates cardholder spending patterns and behavior with an innovative platform that delivers personalized rewards, offers, loyalty incentives and other services to the end consumer.
“TSYS has the ability to work with any partner to offer our clients a variety of innovative solutions that add increased value to their cardholders,” said Paul Bridgewater, group executive of Global Product, TSYS. “Using data analysis to introduce relevant offers based on behavior is an incredibly active space for us, and we are excited about the prospects.”
A recent study by Aite Group found that 45 percent of consumers are interested in receiving daily deal offers from their primary financial institution. Aite also estimates that by 2015 more than 460 million U.S. cardholders will subscribe to merchant-funded incentive programs. TSYS offers global solutions that allow businesses, retailers and financial institutions to capitalize on big data insights and fine-tune marketing and loyalty programs through enhanced analytics and transaction-level data. The result is delivery of the right offers to the right customers at the right time, through existing channels (online banking, mobile, SMS, email and print statements).
“Partnership Marketing enables an ecosystem where cardholders get tailored rewards, offers and personalized bill analysis; merchants get cost-effective, customizable and measurable marketing capabilities; and TSYS clients gain access to new revenue opportunities and increased customer engagement and loyalty,” said Schwark Satyavolu, co-founder and chief executive officer of Truaxis. “We look forward to working with TSYS to offer these benefits now and to grow this solution further in the coming year.”
At TSYS, (NYSE: TSS), we believe payments should revolve around people ” not the other way around. We call this belief “People-Centered Payments.” By putting people at the center of every decision we make, with unmatched customer service and industry insight, TSYS is able to support financial institutions, businesses and governments in more than 80 countries. Offering merchant payment-acceptance solutions as well as services in credit, debit, prepaid, mobile, chip, healthcare and more, we make it possible for those in the global marketplace to conduct safe and secure electronic transactions with trust and convenience.
TSYS’ headquarters are located in Columbus, Georgia, with local offices spread across the Americas, EMEA and Asia-Pacific. TSYS provides services to more than half of the top 20 international banks, is a Fortune 1000 company and was named one of the 2012 World’s Most Ethical Companies by Ethisphere magazine. For more information, please visit us at www.tsys.com.
Truaxis, a MasterCard company, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.
Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve their customers and build brand loyalty. StatementRewards uses secure collaborative filtering and curation technology to generate in real time a personalized set of merchant offers for each user that are timely and relevant. The Truaxis platform also powers other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards. In addition to these features, the Profitability Analytics module allows financial institutions to optimize their customer relationships by showing them the potential profitability of customers and creating relevant cross-sell campaigns to drive revenue.
Truaxis is also the creator of BillShrink.com, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.