Monthly Archives: March 2013

AmEx Deploys Serve for FDIC Insurance with Wal-Mart

American Express and Walmart announced expanded security and funding capabilities to Bluebird, a debit and checking alternative that provides Americans with a better way to manage and control their everyday spending. Bluebird “Accountsi” will now be eligible for FDIC insurance, providing an extra layer of security. As a result, permanent Bluebird Accounts will now have the ability to receive direct deposit of government payments, such as social security payments, military pay, and tax refunds. Customers can also balance their Bluebird checkbook in real-time with pre-authorized check writing, add checks to their Bluebird Account by mail and add funds up to $100,000 annually. Bluebird is built on American Express’ “Serve” platform and is in addition to existing premium features such as the ability to add checks via smartphones, family sub-accounts and no fee access to cash at 22,000 ATMs for Bluebird members who have enrolled in direct deposit. To preauthorize a Bluebird check, users simply obtain a unique authorization code online or through the Bluebird mobile app. The payee can confirm that sufficient funds are available by calling American Express.