Cadence Bank’s Cadence Bank Debit Card, powered by Discover Debit, offers an enhanced cardholder experience with 24/7 concierge service, lowest purchase price guarantee and fraud protection, as well as a program in which local merchants can participate. For the bank, the new debit rewards program is designed to reduce costs, generate revenue and build customer loyalty. Cadence now offers Buzz Points™, promising a win-win-win solution for its customers, local merchants and the bank itself. More than a loyalty and rewards program, Buzz Points encourages a shop-local movement by uniting consumers, locally owned businesses and financial institutions to support local economies. When Local businesses join the program as Buzz Points Merchants, they have the opportunity to offer bonus points, eLoyalty cards and gift card rewards to Buzz Points users. Through a variety of turn-key, highly targeted marketing activities, including email campaigns, social media integration, and increased web and mobile presence, Buzz Points connects these merchants to the users. Buzz Points consumers increase their local spending with participating Buzz Merchants by 35 percent, and have three times more confidence in local merchants than Big Box competitors, both according to a study commissioned by Buzz Points.