At the Online Retailers Conference and E-commerce Expo MasterCard announced a key milestone in the evolution of its digital payment service, with 16 of Australia’s leading payment service providers confirming they will introduce MasterPass across their customer base. A huge step in the evolution of digital payments, this roll-out will grant thousands of Australian merchants across different e-commerce categories the option to opt in for the MasterPass button, giving their customers the ability to purchase items swiftly, easily and securely online. Australian consumers will have the ability to make a payment from wherever, and whenever they want, with leading providers such as; Advam, ANZ, Ashop, BuyReply, Card Access Services, Commonwealth Bank, Ctel, EstarOnline, eWAY, IP Payments, Merchant Warrior, NAB, NoQ, Paycorp, Payment Express and Powerfront agreeing to integrate with the MasterCard scheme. This will enable more online and multi-channel retailers to have the tools to take full advantage of the growing online and mobile commerce market.