Inside Secure announces at Cartes America the launch of a white-label Android application for Host Card Emulation (HCE) based payments.The new MatrixHCE product enables mobile payment application providers to accelerate time to market by using the pre-validated HCE payment functionality. It includes the highest level of software security to defend against any attacks in the hostile mobile environment. Introduced on Android 4.4 (KitKat), Host Card Emulation (HCE) allows for contactless payments (and other services including loyalty programs, building access and transit passes) to be made directly between the consumers’ bank mobile application and the retailers point-of-sale, using NFC technology. It allows sensitive data used to facilitate transactions to be stored on, and accessed from, cloud servers rather than a mobile device and without the use of a hardware secure element.