MasterCard’s (MC) Asia Pacific – Middle East – Africa (APMEA) region Purchase Dollar Volume (PDV) rose year-on-year (Y/Y) 18.6% on a local currency basis in the first quarter (Q1/14) to US$202 billion. On a US dollar basis PDV was up 13.5%, according to CardData. Based on PDV, the MC APMEA region is the third largest region, just behind Europe and the US.
MC APMEA Gross Dollar Volume (GDV) was up 18.9% on a local currency basis to US$302 billion in Q1/14, compared to US$312 billion in Q4/13 and US$268 billion in Q1/13. On a US dollar basis GDV was up 12.4% Y/Y.
The average purchase ticket in MC APMEA region has declined 5.1% Y/Y. One-year ago it stood at US$96.79, compared to US$93.74 in Q4/13 and US$91.86 in Q1/14, according to CardData. The decline is presumably related to the growth of lower tickets in the MEA portion of the region.
MC’ Cash Dollar Volume (CDV) was up sharply by 18.6% on a local currency basis in Q1/14 to US$99 billion. The total number of Cash Transactions (CTX) hit 861 million, compared to 700 million one-year ago.
MC has 423 million cards-in-force (CIF) currently in the APMEA region, compared to 333 million in Q1/13. The total number of accounts rose to 402 million in Q1/14, compared to 355 million for Q1/13.
RAM Research projects MC APMEA PDV will rise to US$220 billion in the second quarter.
MasterCard APMEA Purchase Dollar Volume (PDV) & Purchase Transactions (PTX)
PERIOD PDV PTX
1Q/2013: $178 billion 1839 million
2Q/2013: $185 billion 1996 million
3Q/2013: $197 billion 2139 million
4Q/2013: $211 billion 2251 million
1Q/2014: $202 billion 2199 million
Source: CardData; MasterCard
RESOURCES:
For more data on MasterCard’s APMEA Region access CardData®. For information and commentary on MasterCard’s APMEA Region visit the searchable CardFlash® Library of more than 58,000 articles published since 1995. Custom RAM Research® projects on MasterCard’s APMEA Region are available exclusively through CardWeb.com.®
NOTES:
Gross dollar volume, purchase volume, cash volume and the number of purchase transactions, cash transactions, accounts and cards on a regional and global basis for MasterCard-branded and MasterCard Electronic branded cards.
GDV represents purchase volume plus cash volume and includes the impact of balance transfers and convenience checks; “purchase volume” means the aggregate dollar amount of purchases made with MasterCard-branded cards for the relevant period; and “cash volume” means the aggregate dollar amount of cash disbursements obtained with MasterCard-branded cards for the relevant period. The number of cards includes virtual cards, which are MasterCard-branded payment accounts that do not generally have physical cards associated with them.
The MasterCard payment product is comprised of credit, charge and debit programs, and data relating to each type of program is included in the tables. Debit programs include MasterCard-branded debit programs where the primary means of cardholder validation at the point of sale is for cardholders either to sign a sales receipt or enter a PIN. The data include information with respect to transactions involving MasterCard-branded cards that are not processed by MasterCard and transactions for which MasterCard does not earn significant revenues.
Information denominated in U.S. dollars is calculated by applying an established U.S. dollar/local currency exchange rate for each local currency in which MasterCard volumes are reported. These exchange rates are calculated on a quarterly basis using the average exchange rate for each quarter. MasterCard reports period-over-period rates of change in purchase volume and cash volume on the basis of local currency information, in order to eliminate the impact of changes in the value of foreign currencies against the U.S. dollar in calculating such rates of change.
