First Data is now aiming its Perka Mobile Loyalty Solution at small to mid-sized business (SMB) owners.
Perka is the most recent offering from First Data Small Business Solutions and is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones. Acquired by First Data last October, Perka now a wholly-owned subsidiary, was named one of 2013’s most innovative companies by Fast Company.
Based in New York City and Portland, OR, Perka operates loyalty programs for businesses ranging from neighborhood coffee shops to ultra-modern retailers and supports merchants across the U.S., Canada and the United Kingdom.
With Perka merchants simply sign up, activate their welcome kit and then work with a Perka customer service representative to design a customized loyalty program. Customers participate by downloading the Perka app on any smart phone, where they instantly see a list of participating merchants nearby and what loyalty promotions they are offering. When entering the store, customers launch the app and check in, which signals their presence to the merchant, who then greets them by name and validates their purchases. Making a personal connection with customers is a key factor in building loyalty, which often results in repeat visits.
First Data noted a 2014 BIA/Kelsey and Manta study of 1,000 small businesses in the USA revealed that while more than 60% of small to mid-sized business (SMB) owners generate a majority of their annual revenue from repeat customers, more than two-thirds do not have a loyalty program in place. The study found a small 5% increase in customer retention can lead to a 25% to 100% increase in profit for a company,.
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